The Internet Industry Adoption of AI Chatbots
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When Aaron Levie, the CEO of Box, tried out a new AI chatbot called ChatGPT in early December, he quickly realized that he would require people on board to help develop it.
He cleared his calendar and asked employees to come up with a way that Box's technology could benefit businesses that uses Box's cloud computing services to help manage their online data.
Mr. Levie's reaction to ChatGPT is typical of the anxiety and excitement over Silicon Valley's new thing: The rise of chatbots has sparked a race to see whether their technology will upend internet economics, make today's powerhouses obsolete, or usher in the next generation of industry titans.
It's been a long time since people thought that new technology could change the industry so much. Cloud computing companies are rushing to deliver chatbot tools, and e-commerce outfits are dreaming of new ways to sell things. People are flooding social media platforms with automated posts written by bots. Publishers are concerned that even more money will be lost from digital advertising.
Despite the volatility of chatbots, it is impossible to predict their impact. In one instance, they can answer complex questions quickly and make Google's search engine look outdated. But in the next instance, they can quickly steer conversations in dark directions and become verbally abusive.
An industry is left wondering what to do next as a result.
“Everybody is agitated, there’s a lot of value to be won or lost.” said economist Erik Brynjolfsson of Stanford’s Institute for Human-Centered Artificial Intelligence.
Recently, so many different tech sectors have been exposed as being vulnerable to disruption. For example, artificial intelligence (A.I.) systems could impact spending in the cloud sector, in digital advertising and e-commerce sales. This is important due to the potential to have a big impact on the economy. It has the possibility of influencing billions of dollars.
Google has reason to both love and hate chatbots. They could be a blow to their $162 billion business, but they also have much potential.
Google's cloud computing business could benefit small businesses like Box, greatly. These companies need help creating chatbot tools, and Google, Microsoft, and Amazon are the best equipped to provide that help. These companies are all in a race to provide businesses with the software and computing power needed to make successful chatbots.
Clément Delangue, CEO of the A.I. Hugging Face company, which supports open-source initiatives like ChatGPT, claimed that cloud computing providers have recently embraced AI. They understand that in a few years, AI will account for most of the spending, so it's crucial that they place large bets.
Bing executive Yusuf Mehdi stated that the company was struggling with how to monetize the new version of the search engine when Microsoft unveiled a chatbot-enabled version of Bing last month. He said advertising will be a major player in the search engine market, but they expect fewer ads than traditional search allows.
“We will discover that along the way,” Mr. Mehdi said.
Microsoft is aggressively pursuing a chatbot business model, and it's also providing its technology to others at a discounted rate. For $10 per month, you can access a cloud service that provides coding assistance from the OpenAI lab, in addition to other helpful resources.
Google is committed to delivering the same level of AI technology to its cloud customers as it does to its own businesses. After introducing its Bard chatbot last month, the company said it would provide its cloud customers with access to the underlying system that powers Bard so that they can use it for their own businesses.
Google has not yet begun monetizing Bard itself, said Dan Taylor, a company vice president of global ads. However, it is focused on using the so-called large language models that power chatbots to improve traditional search.
"About A.I. is pretty narrow and focused on the text and chat experience," Mr. Taylor said. "Our vision for search is to understand information and all its forms: language, images, video, to navigate the real world."
Sridhar Ramaswamy, formerly of Google's advertising division, has declared that the days of giant, intrusive ads and overwhelming blue links are over - thanks to the innovative work of Microsoft and Google themselves. Ramaswamy now oversees Neeva, a subscription-based search engine that promises to provide a more user-friendly experience.
Unlike Microsoft and Google, Amazon has a large share of the cloud market, and has been developing artificial intelligence technology for years. This explains why it has been more secretive in its chatbot pursuit than the other two companies.
In January, Amazon's CEO, Andy Jassy, corresponded with Hugging Face's CEO, Philippe Delangue. Weeks later, Amazon agreed to make it easier for Hugging Face's software to be sold on Amazon.com.
With more advanced artificial intelligence technologies available, we can expect to see even more innovative e-commerce ideas. In fact, last year, Poshmark CEO Manish Chandra dreamed up a clever idea for using chatbots to learn people's tastes and then recommend products accordingly. This could be perfect for grocery stores, which could quickly fulfill orders for a recipe.
“Amazon becomes a miniature of you,” said Mr. Chandra, who pioneered generative AI fusion. Poshmark is one of the company's top priorities over the next three years. " It's almost going to start a new layer of retail with how powerful and disruptive this layer is."
While generative A.I. is having some benefits, it's also causing some problems. In early December, Stack Overflow users began posting substandard coding advice written by ChatGPT. The advice is poorly written and does not adhere to best practices for coding. Moderators quickly banned this type of A.I. text.
The main reason that ChatGPT's quality content is so often questioned is that it is generated so quickly - it looks very trustworthy and professional.
Nilay Patel, editor in chief of The Verge, knows a thing or two about how the internet works. When Google's traffic surged during the pandemic, he warned publishers that the search giant would one day turn off the spigot. He's seen Facebook stop linking to websites, and he's sure that Google will soon follow suit to protect its own interests.
He predicted that visitors from Google would drop from a third of website traffic to zero. He called that day "Google Zero".
Many publishers have now begun to question whether Mr. Patel's chatbot redesign of The Verge's website is working as intended - and whether it is indeed protecting the site from search engine decay.
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For the past two months, CafeMedia's top thinkers have been meeting twice a week to discuss how artificial intelligence (A.I.) chatbots could take over search engines and reduce web traffic.
We've recently been discussing ways to make sure that chatbots don't take away traffic from websites, and one possible solution is to encourage CafeMedia's network of 4,200 websites to insert code that limits how A.I. companies can use content. This policy is currently allowed because it helps websites rank in search engines.
CaféMedia's chief strategy officer, Paul Bannister, said that you must figure out what to worry about to have a productive life. There are a million things to worry about, but you can't do them all. You must figure out what's most important and focus on that. There are many things to worry about, but you can't do everything. You must figure out what's most important.
Court rulings are often seen as the ultimate determinant of who owns the intellectual property. Last month, Getty Images sued Stability AI, the company behind the art-generating tool, Stable Diffusion. Getty accused Stability of illegally copying millions of images. The Wall Street Journal has said that it is necessary to obtain a license to use its articles to train an artificial intelligence system.
Meanwhile, A.I. companies are still collecting information across the web under the "fair use" doctrine, which permits limited use of material without permission.
The law struggles to keep up with new technology, and no one knows where it will draw the lines.
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