As you saw in the video above, my first client was my aunt Shannon. She had been doing permanent makeup for over a decade. I had been interested in marketing for a while. I had gone through online marketing courses already and was itching to start a business to prove my skills. At a family dinner, Shannon brought up her business and how she had seen some growth from sharing her work on her personal Facebook page. After an exciting conversation, she decided to let me try my newly learned tricks on her business.
In about a month, she went from working 2 days a week to being completely booked up 5 days a week. Originally, she had planned on working 4 days per week, but she had to add a day to keep up!
At the time of writing this, I’ve been working with her almost a year now. Business is booming and she is booked out a month in advance (or more) consistently. The craziest part is that we haven’t done any discounts at all (we did 1 $100 gift card giveaway). She is now a known name in the community and I’ve seen a tremendous snowball effect from the marketing we’ve done.
I have now had the privilege to help over 100 permanent makeup and microblading artists around the world. I’ve had clients in Australia, Iceland, and more! Helping other small business owners grow their business is one of the most rewarding things I have ever done!