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NATIONWIDE - MARCH 2025
PrescribeDNA: Changing the Future of Brain Health Through Personalized Strategies
Cognitive decline, Alzheimer’s, and dementia have long been treated as an unpreventable and inevitable part of aging. But Dr. Alissa Huhn, PharmD, BCPP, CNGS (known as Dr. A) is challenging that narrative - one personalized plan at a time. Through PrescribeDNA, Dr. A is leading a new era of brain health by combining cutting-edge genetic insights with data-driven health strategies that empower people to take control before symptoms begin.Why Dr. A’s Work is Personal and Powerful
Dr. A isn’t just an expert in her field, she’s living proof of the power of prevention. As a board-certified psychiatric pharmacist with advanced expertise in nutritional genetics and pharmacogenomics, she has dedicated her career to fine-tuning her knowledge of how genetics, biomarkers, and lifestyle factors shape brain health. But what sets her apart isn’t just her credentials. Dr. A carries the APOE4 gene, the genetic marker most closely linked to increased Alzheimer’s risk. “When I found out I carried the APOE4 gene, it changed everything,” says Dr. A. “But instead of feeling powerless, I used that knowledge to build a strategy - a blueprint - to protect my brain against the Cognitive Enemies. And now, I’m on a mission to help others do the same.” Her work is driven by deep personal experience and a fierce determination to ensure that no one has to feel powerless when it comes to protecting their brain.PrescribeDNA: Turning Data into Actionable Strategies
“People often believe that cognitive decline is a natural part of aging, but that simply isn’t true,” says Dr. A. “The truth is, many of the factors that contribute to cognitive decline can be identified early…which means we have time to plan a strategy to defeat the Cognitive Enemies!” Using advanced genetic testing and biomarker analysis, Dr. A creates highly individualized plans that target a person’s specific vulnerabilities and strengthen their brain’s resilience. These personalized strategies include nutritional interventions, targeted supplements, medication changes, and lifestyle adjustments. By addressing hidden risks before they escalate, PrescribeDNA’s approach helps resolve issues that could lead to irreversible cognitive decline. Why Women Face a Higher Risk—and Need a Different ApproachMarch is Women’s History Month, a time to celebrate the strength, resilience, and contributions of women throughout history. But it’s also an important reminder that women face unique and disproportionate risks when it comes to brain health.
Nearly two-thirds of Alzheimer’s cases are women, and they are also more likely to be primary caregivers—doubling their exposure to emotional and physical stress.
“Women deserve more than a one-size-fits-all approach,” says Dr. A.
“They need personalized strategies that address their unique risks and eliminate the guesswork…and those strategies need to fit into their REAL lives.”
By focusing on early intervention and prevention, PrescribeDNA is giving women the tools they need to take control of their cognitive futures before symptoms ever begin.