New York, NY – Courtland Bovee and John Thill have announced the release of the 16th edition of Business Communication Today, published by Pearson. This new edition is the first and only business communication textbook on the market to integrate artificial intelligence (AI) throughout every chapter, setting a new benchmark for business education. By incorporating AI-driven insights alongside time-tested communication principles, this edition aims to equip students and professionals with the skills necessary to navigate an evolving business landscape.
“This isn’t just a textbook; it’s a blueprint for thriving in the age of AI,” says Courtland Bovee. “We’re giving students the tools to master cutting-edge technologies while preserving the timeless skills that make communication authentic and impactful.”
The 16th edition introduces AI-driven learning to provide practical guidance on business writing, presentations, virtual meetings, social media management, and visual communication. Each chapter presents essential business communication topics through an AI lens, ensuring students understand how to leverage these tools effectively.
Students will engage with real-world scenarios featuring case studies from major organizations, including Microsoft, Google, and Shopify. The textbook also emphasizes the ethical implications of AI and the importance of maintaining human authenticity and empathy in communication. With neuroscience-backed instructional design, the material is structured to align with how students learn and retain information, fostering deeper comprehension and long-term application of key concepts.
“We’ve set out to redefine what a business communication textbook can achieve,” adds John Thill. “This edition doesn’t just teach communication; it teaches clarity and conciseness, active listening, and emotional intelligence—skills that are highly valued in today’s business environment.”
Unlike other textbooks that merely reference AI as an emerging trend, Business Communication Today seamlessly integrates AI into its framework. The textbook prepares students to use these tools effectively while reinforcing the irreplaceable value of human creativity and empathy.
“Business communication isn’t just about tools—it’s about trust and connection,” says Thill. “We’re preparing students to amplify their strengths and lead in a world where AI is transforming the way we work and communicate.”
Bovee adds, “This edition equips educators to inspire the next generation of professionals to harness technology without losing their humanity. It’s a bold vision for the future of business communication education.”
Courtland Bovee and John Thill are recognized educators and pioneers in business communication instruction. Their collaboration with Pearson has consistently resulted in innovative tools and resources for educators and students. They are also the creators of NeuroOptimized Learning, a teaching approach designed to enhance comprehension and retention.
For more information or to request a review copy (instructors only), visit https://blog.businesscommunicationnetwork.com/texts.