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Arttitude is a groundbreaking brand that seamlessly fuses the worlds of high art and fashion.
Based in California, this luxury label, founded by French designer and entrepreneur Sylvain Castet alongside his wife Amrita Dhar, redefines wearable art. Arttitude stands as the first Artwear brand to produce limited-edition, numbered pieces, offering an exclusive experience for fashion connoisseurs and art enthusiasts alike.
The brand is renowned for its unique approach to streetwear. At the core of Arttitude is a commitment to showcasing art beyond galleries and museums, pushing the boundaries of fashion by incorporating fine art into everyday wear.
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Arttitude’s pieces are made-to-order in California using rare Supima cotton, a fabric known for its superior quality and softness. The limited-edition releases ensure that no more than 500 units of any particular design are ever created, making each item an exclusive work of wearable art.
Arttitude's artistic vision stretches across both classical and contemporary realms, drawing inspiration from iconic masterpieces such as Caravaggio's Saint Matthew and Vermeer’s Girl with a Pearl Earring, as well as modern street art figures like COVA. These collaborations result in collections that transform famous artworks into striking, ultra-wearable pieces.
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Their recent collection “Memento Mori”, meaning where art meets introspection features classical symbols and modern design, these pieces are wearable reflections on mortality, beauty, and impermanence. Specifically, the “Eternal Flame Black Hoodie” inspired by the eternal flame sitting at the center of Audioslave's self-titled debut album, designed by Storm Thorgerson, featuring a striking and surreal image set in a desolate desert landscape.
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Another favourite piece, the Skull Sweatshirt, draws again on the impermanence of life.
Arttitude’s ethos extends beyond aesthetics; it’s about creating a lifestyle. The brand’s wearable masterpieces are crafted to spark dialogue and to celebrate both the artistic and cultural worlds that inspire them. Arttitude offers a unique fusion of streetwear and high fashion, allowing individuals to showcase their personal style in a way that reflects both their fashion sensibilities and their appreciation for fine art.
As a local California-based brand, Arttitude’s production is kept intentionally small and focused, allowing for careful attention to detail in every piece. The brand’s commitment to local production ensures the highest levels of quality, supporting both sustainable practices and the local economy.
The limited editions, premium materials, and cutting-edge designs have made Arttitude a brand to watch in the world of fashion. With every release, the brand continues to captivate a growing audience of art and fashion lovers, building a community of individuals who value creativity, exclusivity, and individuality.
As Arttitude’s journey continues, the brand remains committed to redefining the role of art in fashion. Each drop and collaboration brings something new and exciting, contributing to a broader conversation about the future of fashion as a form of artistic expression. Arttitude is not just a clothing brand; it’s a cultural movement that merges the worlds of art and streetwear in a way that is both innovative and accessible.
For more information about Arttitude and to explore their exclusive collections, visit arttitude.us.
Follow Arttitude on their social media channels to stay up to date with the latest drops and collaborations: