Audrey D'Alessandro: Creating Memorable Moments Through Mixology
USA News June 10, 2025
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NATIONWIDE - JUNE 2025 - (USAnews.com) —Mixology Cocktail Mixers, led by Audrey D'Alessandro, has garnered attention for more than just its innovative cocktail mixers. Under Audrey’s leadership, the brand has carved out a niche in the beverage industry by focusing not just on drinks, but on the experiences and connections they help create.The journey began when Audrey saw an opportunity to acquire Mixology Infusion, a small cocktail mixer business based in Florida. Rather than simply viewing this as a chance to sell beverages, she recognized it as an opportunity to craft experiences around social gatherings and celebrations. With no formal background in bartending or mixology, Audrey’s vision centered on the idea that a drink is more than a beverage—it's a moment in time, a shared experience that can bring people together.A Shift in PerspectiveAudrey’s mantra is clear: “We’re not in the cocktail business—we’re in the memory-making business.” This philosophy has shaped the direction of Mixology Cocktail Mixers, helping the brand transition from a small, relatively unknown entity to a recognizable name. The company’s rebranding and refreshed approach highlighted a new perspective on how people interact with cocktails. The focus shifted from just selling mixers to promoting memorable experiences where people could relax, enjoy, and bond with loved ones.The company’s signature handcrafted, small-batch mixers are made using locally sourced, fresh ingredients, which are key to their vibrant and flavorful taste. The range of mixers is versatile, catering to both those who enjoy alcohol and those who prefer non-alcoholic beverages. Whether you’re mixing with wine, champagne, or your favorite spirit—or opting for a sophisticated mocktail—Mixology provides a simple way to elevate your drink game.A Product Line That Goes Beyond CocktailsBeyond just cocktail mixers, Mixology has expanded its offerings to include handcrafted smoothie powders, dips, and sauce mixes, ensuring that the brand caters to a wide range of occasions. Whether you’re enjoying a refreshing drink or snacking on flavorful dips, Mixology strives to deliver an experience for every part of your day.One of the brand’s standout innovations, the "adult Capri Suns," has generated buzz for its unique design and approach to enjoying cocktails. These fun, convenient pouches are filled with pre-mixed drinks that can be enjoyed with or without alcohol. They're an ideal choice for casual gatherings, beach days, or backyard parties. The pouches reflect Mixology's focus on fun and ease, encouraging customers to enjoy the moment without overthinking the details.Introducing Craft Cocktail InfusionsMixology’s latest venture—Craft Cocktail Infusions—offers a new way to naturally flavor your favorite spirits. These 100% natural dehydrated fruit infusions are free from artificial ingredients and sugars, offering a simple yet elegant way to enhance your drinks. Customers can drop the infusion into their drink, let it soak, and enjoy a refined flavor experience that reflects Audrey's dedication to quality and authenticity.A Vision of Connection and CelebrationThe story of Mixology’s rise is more than just about building a brand; it’s about creating lasting connections and meaningful experiences. Audrey’s journey in transforming a small cocktail mixer business into a brand known for its commitment to shared moments of joy has set Mixology apart in a crowded market. While the mixers are the core product, it’s the underlying mission that resonates most with customers: the company aims to create experiences that bring people together.In an industry filled with countless drink options, Mixology stands out for its ability to deliver not just a product, but an experience that lasts long after the drink is gone. Audrey D'Alessandro’s vision has turned Mixology into a brand that represents more than just great flavors—it’s about crafting memories that stay with you.For more information about Mixology Cocktail Mixers and their products, visitMixology-Cocktails.com or explore their wholesale platform atFaire. You can also connect with Mixology on social media through their Facebook page at@mixologymixes, Instagram at@mixologymixes, and TikTok at @mixologymixes.