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But the real innovation lies beneath the surface. Blauw uses recycled marine plastic, collected from coastlines and marine environments, giving new life to waste that would otherwise pollute the sea.
“We didn’t just want to make another sustainable swimwear product,” says van der Meer. “We wanted to raise the bar of how sustainable thoughtful design can be, without the luxury price tag.”
The shorts are the result of over two years of research and development. Testing fabrics, refining fits, and working with manufacturing partners worldwide to meet one clear standard: use as much ocean plastic as possible while upholding quality and ethical integrity.
"Blauw is my tribute to the sea,” van der Meer explains. “It’s about joy, beauty, and purpose - all woven into something you can wear."
Blauw takes a grounded approach. Inviting a community of ocean lovers to simply make choices that align with their values.
With its Kickstarter launch on the horizon, Blauw offers early supporters the chance to be part of something meaningful from day one. Backers will receive discounted access to the first collection and help bring a fresh, honest perspective to what ocean-friendly fashion can be.
To sign up for the Kickstarter campaign follow this link: Blauw Campaign
To learn more visit www.blauwshorts.com, and follow along on Instagram at @blauwshorts.