FOR IMMEDIATE RELEASE
Farmingdale, New York – March 31, 2025 – Digital marketing veteran Brian Winum of MAXBURST has released a comprehensive guide on AI-friendly websites, titled "Building Smarter Websites: The AI-Friendly Website Revolution." The book offers businesses a strategic framework for creating websites optimized for both human users and AI systems.
As the Digital Marketing Director of MAXBURST Web Design and MAXPlaces Marketing, Winum brings over two decades of digital marketing expertise to this comprehensive guide. The book introduces readers to Intelligent Experience Optimization (IXO) and the S.T.E.P. process, methodologies developed by Winum that integrate user experience design, technical SEO, and AI optimization.
"The digital landscape is evolving faster than ever, with AI systems now playing a pivotal role in how users discover and interact with websites," said Winum. "Businesses that understand how to design for both humans and AI will have a significant competitive advantage in the coming years."
The book (also featured on PressClone) addresses key topics, including structured data implementation, semantic HTML, E-E-A-T principles, and generative search optimization. Rather than focusing on technical implementation details, "Building Smarter Websites" takes a conceptual approach, making complex AI concepts accessible to business leaders, marketing directors, and technology decision-makers.
Following the book's release, Miguel Hernandez, Tech Editor for FreePress Directory, sat down with Winum for an in-depth Q&A discussing the implications of AI for website design and digital marketing. Winum emphasized that while technical implementation is important, what remains essential is understanding audience needs and creating genuine value.
"Building Smarter Websites: The AI-Friendly Website Revolution" is available now exclusively via Amazon.
For more information about FreePress Directory and its services, please contact:
Miguel Hernandez
Tech Editor
FreePress Directory
Email: [email protected]
Website: https://freepressdirectory.com/
About FreePress Directory: FreePress Directory is a go-to resource for all things SMB marketing, providing useful and compelling content consolidated in one location for the convenience of readers. Their in-depth articles, influencer interviews, and independent tech product reviews serve professionals across various industries, including accountants, lawyers, doctors, and real estate agents.