Changing the Game: How Aaron Locks and NAofA Are Shaping the Future of Youth Sports

Youth sports have long been a cornerstone of personal development, teaching kids vital skills like teamwork, leadership, and perseverance. Yet, in many communities, access to quality sports programs is limited. That’s where Aaron Locks, founder and CEO of the National Academy of Athletics (NAofA), is stepping in to make a difference. With over four decades of experience and mentorship from legends like John Wooden, Magic Johnson, and Pat Riley, Locks is transforming youth sports into a powerful tool for life-changing growth.

A Vision Born from Passion

Aaron Locks founded NAofA in 2012 with a clear mission: to inspire kids to be active, confident, and successful both on and off the field. Drawing on his background as a competitive athlete and a visionary leader, Locks recognized that sports could do more than teach athletic skills—they could create a foundation for lifelong success.

“Sports aren’t just about the game; they’re about building character and instilling confidence,” Locks explains. “NAofA exists to give every child the chance to experience those benefits, regardless of their background or skill level.”

Programs That Build Skills for Life

NAofA offers a wide range of programs tailored to meet the diverse needs of kids and communities. From seasonal sports camps and after-school programs to league management and physical education partnerships with schools, NAofA provides opportunities for children to engage, grow, and thrive.

Seasonal Sports Camps: Fun and engaging sessions that teach sports fundamentals and teamwork.

After-School Programs: Structured activities designed to keep kids active and focused.

League Management: Helping communities efficiently run youth sports leagues.

Physical Education: Comprehensive programs that enhance school curriculums.

Each program emphasizes inclusion, ensuring that every child feels valued and supported, regardless of their skill level.

Franchise Opportunities: Expanding NAofA’s Reach While Empowering Local Entrepreneurs
The National Academy of Athletics franchise program is a powerful platform to expand our impact on kids' lives while providing a rewarding opportunity for business-minded individuals passionate about making a difference. With territories now available across the United States, this franchise model enables entrepreneurs to bring NAofA’s proven programs to their communities.

Here’s what sets NAofA franchise opportunities apart:

A Proven System: Backed by decades of experience, the NAofA model includes step-by-step systems that simplify operations and set franchisees up for success.

Comprehensive Support: Franchisees receive ongoing guidance in marketing, program management, staffing, and community engagement to help grow their business.

In-Demand Brand: NAofA’s reputation for quality programs makes it a trusted name in youth sports, giving franchisees a competitive edge in their local markets.

Impactful Work: Owning an NAofA franchise means running a business that changes lives by helping kids develop skills, confidence, and a love for sports.

"I am so proud, excited, and optimistic about being able to offer NAofA franchises. Our mission is to bring the benefits of youth sports to even more kids and communities nationwide while empowering our franchisees with the tools and support to build a thriving business." — Aaron Locks, Founder of the National Academy of Athletics

As a franchisee, you’ll have the opportunity to make a lasting difference in the lives of children while running a business you can be proud of. Territories are filling quickly, so now is the time to join the NAofA family and bring our impactful programs to your community.

Franchising: Expanding the NAofA Legacy

Recognizing the growing demand for quality youth sports programs, NAofA has introduced franchise opportunities, enabling passionate individuals to bring the academy’s proven model to their local communities.

“Our franchise model is about more than running programs—it’s about creating lasting impact,” Locks says. “We provide our franchisees with step-by-step guidance, marketing support, and the tools they need to succeed. It’s a partnership rooted in our shared commitment to changing lives.”

Franchisees benefit from comprehensive training and operational support, allowing them to focus on delivering exceptional programs while NAofA handles the heavy lifting. With territories now available nationwide, this is a unique opportunity for driven individuals to combine their passion for sports with the chance to make a meaningful difference.

What Sets NAofA Apart

NAofA stands out from the competition through its focus on building communities and teaching life skills. Unlike organizations that cater exclusively to elite athletes, NAofA welcomes all children, fostering a culture of inclusion and growth.

“We don’t just teach sports,” Locks explains. “We teach resilience, leadership, and confidence—skills that kids carry with them for life.”

Other key differentiators include:

Professionalism and Safety: Programs are led by trained, vetted coaches who prioritize integrity and excellence.

Comprehensive Support: Franchisees and community partners receive unmatched guidance and resources.

Community Engagement: NAofA doesn’t just run programs; it builds relationships and strengthens local connections.

A Proven Impact

NAofA’s programs have already changed the lives of over one million children across the United States. Parents consistently praise the organization for its ability to create a safe, supportive environment where kids can flourish.

“I’ve seen firsthand how NAofA programs build confidence and teach kids the value of teamwork,” one parent shared. “It’s incredible to watch my child grow both on and off the field.”

Looking to the Future

Aaron Locks and NAofA are far from slowing down. With plans to expand their franchise network and reach even more communities, the organization is poised to shape the future of youth sports.

Locks remains deeply committed to his mission. “It’s not just about teaching sports—it’s about teaching life,” he says. “Through NAofA, we’re helping kids discover their potential, and that’s the most rewarding work I can imagine.”

Join the Movement

If you’re passionate about youth sports and want to make a difference in your community, now is the time to join the National Academy of Athletics. Whether as a parent, partner, or franchisee, there’s a place for you in this growing movement.

Visit www.nationalacademyofathletics.com to learn more about their programs and franchise opportunities. You can also connect with NAofA on Facebook and Instagram.

Through teamwork, dedication, and the vision of Aaron Locks, NAofA is proving that sports truly have the power to change lives—one game at a time.