[Nationwide] - Haluan Coffee & Tea is more than just a business; it’s a mission to raise awareness and provide support for veterans’ mental health. Founded by Mike Martinez, a former Combat Communicator, the brand uses ethically sourced coffee and tea to promote healing and highlight the ongoing mental health struggles faced by veterans. Haluan is built on a deeply personal story of loss, resilience, and purpose, with a strong commitment to preventing veteran suicide.
The name “Haluan” holds personal significance. It represents Mike’s three daughters (Ha.Lu.An.) and carries meanings such as "direction" or "purpose" in several languages. This reflects the guiding force behind the business: a reminder that, even after a life of service, purpose continues to evolve.
"Haluan is my way of ensuring that my brothers who didn’t make it out aren’t forgotten," Mike shared. "It’s not just about the coffee; it’s about creating space for the conversations that can save lives. We’re using our platform to raise awareness, fight stigma, and make a difference."
The transition from military life to civilian life was not without its challenges for Mike. After nearly two decades of service, he found himself questioning his next step. Tragically, he lost several close friends to suicide, a personal experience that deeply impacted him and inspired his desire to make a positive change. With Haluan, he channeled his grief into a mission to not only offer high-quality coffee and tea but to actively support mental health initiatives within the veteran community.
Each sale made by Haluan supports veteran suicide prevention programs and mental health advocacy. Through partnerships with various organizations and its own community-driven initiatives, Haluan is working to make a tangible impact in the fight against veteran suicide.
"The coffee we sell isn't just about the product," Mike explained. "It’s about making sure veterans know they’re not alone. We want to use this business to connect, share stories, and raise awareness."
In addition to its mental health focus, Haluan is dedicated to ethical sourcing and quality. The company carefully selects the best beans and tea leaves from around the world, roasting them in small batches to ensure the highest standards. Whether it’s the rich, bold flavor of Haluan’s dark roast coffee or the delicate notes of its green tea, each cup is crafted with care.
Haluan’s commitment to its mission extends beyond selling products. The brand has participated in various community events, such as its Christmas Dinner Giveaway, where it connects with local families to give back during the holiday season. Haluan also collaborates with other small businesses, offering white-label coffee products to share in its vision of service and support.
"It’s about building something that lasts," Mike emphasized. "When people choose Haluan, they’re supporting a cause. Every cup of coffee, every tea blend is a step toward creating a better future."
Haluan Coffee & Tea’s story goes beyond just being a successful business; it’s about transforming pain into purpose and using a passion for coffee and tea to make a meaningful difference. Through its focus on mental health awareness, veteran suicide prevention, and community involvement, Haluan creates spaces for dialogue, connection, and support in the ongoing effort to end the stigma surrounding mental health.
For those who want to make a difference while enjoying a quality product, Haluan offers a unique opportunity to contribute to supporting veterans and fostering a sense of community and healing.
For more information about Haluan Coffee & Tea and to explore the brand’s commitment to mental health and veteran support, visit www.haluancoffeeandtea.com or follow them on Facebook at https://www.facebook.com/Haluancoffeeandtea.
About Haluan Coffee & Tea
Haluan Coffee & Tea was founded by Mike Martinez, a Special Forces veteran, to provide a purpose-driven coffee and tea brand focused on mental health awareness, veteran suicide prevention, and community healing. The company is dedicated to providing high-quality, ethically sourced products while supporting veteran-focused initiatives.
For media inquiries, contact:
Mike Martinez
Founder, Haluan Coffee & Tea
Phone: 808-428-9431
Email: [email protected]