Elijah "Mrappmogul" Holmes Sr. of Maryland Launches Zumr Rideshare with Flavor Flav and Elove as Global Ambassadors
Launched in September 2024, Zumr sets itself apart with its motto, “Why stress the tip when you earn the whole trip?” This driver-first principle allows drivers to keep the full fare on every ride, without relying on tips to supplement their income. With no mandatory subscription fees or hidden costs, Zumr provides drivers with a financially straightforward and rewarding alternative. In keeping with this driver-centered focus, Zumr’s system eliminates extra charges for drivers, creating an uncomplicated income model that aims to attract and retain dedicated drivers.
Zumr also integrates an engaging Apple Pay rewards feature, where both drivers and passengers can randomly receive rewards throughout their rides. With a playful slogan, “More ice from my jeweler, you know I stay cooler, no ride smoother, hop in my Zumr,” the platform aims to foster positivity and excitement in the rideshare experience, adding an element of surprise and delight for users. This feature not only enhances the experience but also builds an emotional connection between the user and the platform.
Taking its innovation further, Zumr offers riders and drivers a direct stake in the company's success. Through a promotional campaign that allocates shares in the company to both riders and drivers, Zumr deepens its user engagement, encouraging loyalty and investment in the platform's growth. This novel approach promotes a community-focused environment where all parties involved—drivers, riders, and the company—share in Zumr’s progress, adding long-term value to each user's involvement.
Zumr also supports businesses through its in-app advertising platform, which allows businesses to advertise directly within the app. During their rides, users have the option to interact with local business advertisements, creating a mutually beneficial system for businesses and users alike. By highlighting local companies, Zumr bolsters regional economic growth and offers an innovative advertising option for smaller companies aiming to reach a broad, engaged audience.
In addition to transforming the rideshare experience, Holmes has acquired equity ownership in Indie Premier Radio (IPR) Founded by Jamius Virgil, which is set to launch globally in 2024. Designed to support independent musicians, IPR provides artists a platform to share their work with a global audience. This U.S.-based, veteran-owned and operated station emphasizes fairness and transparency, allowing emerging talent to reach listeners without facing the restrictions often imposed by major labels. IPR’s mission focuses on empowering artists by providing a reliable, unbiased avenue for promotion and listener engagement, a distinguishing feature in the competitive music industry.
Together, Zumr Rideshare and Indie Premier Radio represent Holmes’s dedication to community-driven platforms that foster growth and connection. Zumr’s business model, reward systems, and local advertising integration position it as a comprehensive platform that benefits drivers, passengers, and local businesses, creating a more equitable landscape within the rideshare market. Meanwhile, Indie Premier Radio’s commitment to independent talent offers an alternative route for artists to gain exposure and build their fanbases.
With both Zumr and Indie Premier Radio, Elijah "Mrappmogul" Holmes Sr. has taken on dual industry challenges—reinventing ridesharing and democratizing music promotion. His visionary approach is deeply rooted in the empowerment of individuals and communities, ultimately creating platforms that promote growth, innovation, and inclusion.