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GRAET Revolutionizes Athlete Recruitment, Empowering Young Athletes to Own Their Journey and Build Global Careers

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USA News May 07, 2025
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GRAET Revolutionizes Athlete Recruitment, Empowering Young Athletes to Own Their Journey and Build Global Careers
San Francisco, CA – GRAET (USANews.com), an innovative sports technology company, is changing the way young athletes are discovered and recruited. With a mission to create the LinkedIn for sports, GRAET is redefining the recruiting process, starting with hockey and expanding to all team sports. The platform enables athletes to showcase their stats, career highlights, and achievements in a modern, mobile-first way, providing them with direct exposure to scouts, coaches, and agents worldwide. Founded in Europe and now based in San Francisco, GRAET has quickly become a vital tool for over 75,000 active users. By empowering athletes to build their own brand and take control of their recruitment process, the platform stands out in a crowded market traditionally dominated by expensive, agent-focused services. GRAET offers athletes a free, user-friendly space to share their sports journey, track their stats, and connect directly with decision-makers in the sports industry. “Most recruitment platforms are built with college coaches or agents in mind—not the athletes themselves,” said Kroni Hope, founder and CEO of GRAET. “We saw an opportunity to flip that model and give young athletes the ability to own their exposure. We wanted to create a fast, visual, and mobile-first platform that would allow them to showcase their talent on their own terms.” GRAET's growth has been fueled by its simple yet powerful vision: to make recruiting smarter, faster, and data-driven. With the rise of mobile technology and social media, GRAET is tapping into the next generation of athletes, many of whom are already accustomed to building personal brands on platforms like LinkedIn and TikTok. The company's app combines the best of both worlds—giving athletes the tools to promote their stats and videos in an engaging, social format that feels natural and intuitive. While many recruiting platforms rely on outdated databases or expensive consulting services, GRAET is challenging the status quo by providing athletes with the ability to directly control their recruitment journey. The platform’s user interface is designed to make the process seamless, allowing athletes to update their profiles and share highlights with just a few taps. “As someone who built the MVP of this platform while living in my car, I understand what it means to have limited access to resources,” said Hope, who was named to Forbes' 30 Under 30 list for his contributions to the sports tech industry. “At GRAET, we’re on a mission to break down barriers and give every athlete—regardless of where they come from—a real shot at being seen by the right people.” In addition to empowering athletes, GRAET is also transforming how agents, coaches, and scouts discover talent. With a growing database of athletes from all over the world, the platform has become an essential tool for industry professionals seeking reliable, easy-to-access player profiles that include stats, highlights, and career history. “I’ve been in this industry for years, and I’ve never seen anything quite like GRAET,” said an agent from the United States. “Being able to connect directly with athletes and have everything we need—stats, career history, video highlights—in one simple link has changed the way we operate. It's made the recruiting process faster and more efficient.” As GRAET continues to scale, the company is shifting its focus to supporting athletes and families directly, starting with hockey and expanding to all team sports. In the near future, GRAET plans to introduce features that will enable parents to monitor their child's recruitment journey, giving families even more control over the process. This athlete-first approach is a central part of the company’s vision for the future of sports recruitment. “We want to empower the next generation of athletes to take control of their careers and make data-driven decisions about their futures,” said Hope. “The days of relying only on outdated recruiting methods are over. Our platform is designed to complement the expertise of agents and scouts by providing a direct, athlete-first channel for visibility and connection.” For more information about GRAET and how it is transforming the recruitment landscape for young athletes, visit www.graet.com or follow GRAET on Instagram. About GRAET GRAET is an innovative sports technology platform that provides athletes with the tools to manage their recruitment process on their own terms. Founded in Europe and now based in San Francisco, GRAET empowers young athletes to showcase their careers, stats, and highlights to teams, agents, and scouts worldwide. Backed by top investors such as Kaya and Miton, GRAET is revolutionizing sports recruitment for the next generation of talent.  
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