GoodUnited Redefines Nonprofit Fundraising With Direct Messaging Innovation

NATIONWIDE - APRIL 2025 - (USAnews.com) - GoodUnited, a fundraising technology company headquartered in Charleston, South Carolina, is transforming how nonprofits engage supporters and raise funds in the digital era. Established in 2014, the company is led by co-founders Nick Black, CEO, and Jeremy Berman, President. With a team of 25 professionals, GoodUnited has developed a fundraising and engagement platform purpose-built for social media, aiming to empower nonprofits with new, more human-centric growth channels. The company’s proprietary platform enables nonprofit organizations to monetize their social pages in ways traditionally reserved for large websites. Through personalized direct messaging experiences on platforms like Facebook Messenger, GoodUnited allows nonprofits to convert passive followers into subscribers, active supporters, and ultimately, donors. This functionality is critical in a time when traditional donor engagement channels are losing effectiveness, and acquisition costs continue to rise. What differentiates GoodUnited from conventional fundraising tools is its singular focus on 1:1 conversational experiences at scale. The platform’s automation capabilities and data attribution features allow nonprofit organizations to streamline campaign creation, personalize outreach, and monitor performance—all within one unified system. This approach has yielded quantifiable outcomes: nonprofits using GoodUnited have reported 10 times lower donor acquisition costs compared to legacy methods and seven times more revenue per message via personalized messaging. As a result of its innovative model, GoodUnited has helped nonprofit partners raise over $1 billion through social messaging channels. A notable impact of the platform is that 90% of the supporters it helps acquire are entirely new to the nonprofits' databases, significantly expanding reach and revenue potential for cause-driven organizations. Behind this success is a deeply personal story. Nick Black, the company’s Founder and CEO, is a U.S. Army combat veteran and former Paratrooper who served in Afghanistan. His transition into the nonprofit sector began after he co-founded Stop Soldier Suicide, one of the nation’s largest veteran-serving organizations. Confronted with the limitations of outdated nonprofit fundraising tools, Black was motivated to create a scalable solution for nonprofits to connect more effectively with supporters in a digital-first world. Black’s leadership and vision have garnered both industry acclaim and public recognition. He is an Amazon bestselling co-author of One Click to Give, a Presidential Leadership Scholar, and an EY Southeast Entrepreneur of the Year Finalist. He also holds the distinction of being the first MBA to receive the Distinguished Young Alumnus Award from the University of North Carolina.

Under Black’s leadership, GoodUnited has been named a Meta Social Good Partner and earned numerous accolades, including an Inc. Best in Business Award in SaaS, placement on the Inc. 5000 Vet100 list, and recognition as a Deloitte Fast 500 Winner. The platform has also received an Anthem Award for its work with The Trevor Project, further validating its role in driving innovation within the nonprofit sector. As nonprofits face increasing pressure to achieve more with fewer resources, GoodUnited offers a compelling alternative to traditional approaches. By integrating real-time messaging with scalable automation, the company provides a new way to foster meaningful connections between organizations and their supporters. GoodUnited’s mission resonates strongly amid a shifting philanthropic landscape: to give everyday people the same experience of giving as the world’s wealthiest donors. This mission not only challenges conventional fundraising norms but also expands access, engagement, and dignity across the nonprofit sector. In a time marked by decreasing donor engagement and rising costs, GoodUnited presents a forward-thinking solution—one that reimagines how nonprofits grow, connect, and make an impact. To learn more about GoodUnited, visit www.goodunited.io.

GoodUnited Redefines Nonprofit Fundraising With Direct Messaging Innovation

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