AUSTIN, TX – February 21, 2025 – USANews.com — Grit & Grace, a pioneering brand specializing in handcrafted accessories for water bottles and tumblers, is redefining how people personalize their hydration experience. By offering a combination of fun and functional products, including Bow Straw Toppers, Water Bottle Boots, and Hanging Charms, Grit & Grace is becoming a go-to destination for consumers seeking to enhance their water bottles with style and purpose.
Founded by Elizabeth Whitley, who serves as the company’s Founder and President, Grit & Grace was born from a deeply personal journey. In 2018, Whitley was diagnosed with a need for a kidney transplant, which led to a life-changing discovery: over 80% of people are chronically dehydrated. Inspired by her own health challenges and recovery, Elizabeth made it her mission to raise awareness about hydration and create a product line that encourages people to drink more water by making the experience more enjoyable.
“We believe that hydration should be a habit, not a chore,” said Whitley. “By offering accessories that are both stylish and functional, we’re making water bottles something people want to carry. We want to turn hydration into a fun and personal experience—one that everyone can get excited about.”
Grit & Grace’s collection is designed to fit many popular water bottle brands such as Stanley, Simple Modern, Brumate, Hydroflask, Yeti, Hydrojug, and Swig. The brand’s best-selling Water Bottle Boot, for example, is popular for its ability to protect water bottles from scratches and dents while adding a fashionable touch. Other offerings, like the Bow Straw Toppers and Hanging Charms, allow customers to infuse their personalities into their hydration routines.
“Hydration is essential to good health, and we want our customers to have fun with it,” said Whitley. “With our handmade products, we offer something beyond just customization. We’re helping people embrace hydration as an integral part of their health and well-being.”
In addition to making hydration more enjoyable, Grit & Grace aims to create a larger conversation around health and wellness. Whitley’s own journey with kidney disease has deeply informed her perspective on the importance of staying hydrated and taking care of one’s health. “When I was sick, staying hydrated became critical to my recovery, and now it’s something I want to share with others. Hydration can be an easy way to improve your health—whether you’re going through a health challenge or just want to feel better overall.”
Grit & Grace is not just about products; it’s about inspiring a shift in how people approach hydration. With a focus on health, style, and craftsmanship, the brand has quickly carved a niche for itself in the growing market of water bottle accessories.
To learn more about Grit & Grace and explore their full product range, visit www.gritandgrace.store. Follow Grit & Grace on Instagram, TikTok, and Facebook at @gritandgrace1971 for updates and product inspiration.
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LinkedIn: Elizabeth Whitley
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Facebook: @gritandgrace1971
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