Best known for her resilience and skill as a three-time survivalist on Naked and Afraid, Smith has built a brand that reaches millions across social media and television. With a career spanning survival training, competitive fishing, outdoor advocacy, and media, she has established herself as one of the most influential women in the outdoor industry. Her appointment to BBR signifies a major step in making fishing and boating more accessible to enthusiasts across the country.
BBR Bass Boat Rentals operates as a nationwide platform connecting boat owners with renters and linking anglers with experienced fishing guides. With Smith at the helm of marketing operations, the company aims to expand its reach, making it easier than ever for outdoor lovers to book boats and guided experiences through a seamless, user-friendly platform. Her expertise in brand-building, audience engagement, and business development makes her an invaluable asset in driving BBR’s next phase of growth.
“I’ve spent my life building connections between people and the outdoors, and BBR’s mission aligns perfectly with that,” said Heather Smith. “This platform makes fishing and boating accessible in a way that’s never been done before, and I’m excited to help grow it into a household name.”
Smith’s influence extends far beyond her latest corporate endeavor. A professional angler and member of the Hawgfin Pro Fishing Team, she has competed in some of the world’s most prestigious offshore tournaments, including the Sport Fishing Championship on CBS, Big Rock, White Marlin Open, Golden Hook, and the Keli Wagner Tournament. Her deep industry connections and credibility make her a powerful force in elevating BBR’s standing within the fishing and boating communities.
In addition to her work with BBR, Smith is a published author, having released The Survivalist’s Guide for Single Parents in 2024. She also serves as the Outdoor Editor for Florida Fisherman Magazine, where she shares her expertise with a national audience. Her extensive media portfolio includes appearances on Texas Parks and Wildlife TV, Texas Outdoor Lifestyles, and the Elite Fishing League on Discovery, as well as hosting her own show, Heather Smith Outdoors, on the Huntchannel.
Smith’s dedication to the outdoors extends into philanthropy, with her active support of veterans and efforts to combat child trafficking. Her commitment to empowering women and children in outdoor sports is evident in her mentorship programs and guided fishing experiences with Sam Rayburn’s Best Guide Service on Sam Rayburn Lake, Texas, where she resides.
Beyond her business ventures, Smith is often seen sharing adventures with her best friend, Ashley “Dead Eye” Jones of Swamp People, introducing audiences to family-friendly outdoor experiences. Her personal journey—from survivalist to media personality to corporate leader—has been defined by resilience, determination, and a passion for making the outdoors accessible to all.
As she steps into her role as Chief Marketing Officer of BBR Bass Boat Rentals, Smith remains focused on growth and innovation. Her extensive background in marketing and audience engagement will play a crucial role in expanding the company’s offerings, enhancing brand visibility, and ensuring that more people than ever can experience the joys of fishing and boating.
To learn more about Heather Smith and her work, visit:
Heather Smith Outdoors
Heather Smith Media
BBR Bass Boat Rentals
Facebook
Instagram @heathersmithoutdoors
TikTok @HeatherSmithOutdoors