Omaha, NE — Heavenly Waffles, a groundbreaking brand founded by Chef Bob Haney, is changing the way people experience breakfast. With its unique dry yogurt-based waffle and pancake mix, Heavenly Waffles stands out as the only product of its kind in the world, offering a healthier alternative without compromising taste. Available nationwide in restaurants, coffee shops, grocery stores, and now popular retail chains such as Costco, Harris Teeters, and Hy-Vee Health Markets, Heavenly Waffles is rapidly becoming a favorite among health-conscious consumers.
The story of Heavenly Waffles begins in 1989, when Bob Haney first started developing his recipes in his grandmother Glady’s kitchen. Inspired by family recipes, Haney created a pancake batter that quickly gained popularity in the Omaha area. Over the years, Chef Bob continued to hone his skills, learning from his mother Joanne and working alongside his grandmother, before pursuing formal culinary training at Le Cordon Bleu in Austin, Texas, in 2009.
In the years that followed, Chef Bob began working on turning his pancake batter into a shelf-stable dry mix. After years of trial and error, and collaborating with several food scientists, he unveiled a revolutionary waffle mix that combines yogurt and protein into a single serving. In 2017, Chef Bob perfected the recipe by swapping water for club soda, egg, and oil, resulting in the creation of Heavenly Waffles® — a mix unlike any other on the market.
Heavenly Waffles® is a versatile product that can be used for breakfast, lunch, dinner, or even dessert. It offers 13 grams of protein per serving from whey isolate (not concentrate), giving consumers a guilt-free indulgence without the heavy, doughy feeling that many traditional waffles and pancakes leave behind. The brand is proud to be the world’s only dry yogurt-based waffle and pancake mix, offering a unique blend of nutrition and flavor.
Not only does Heavenly Waffles cater to those who are mindful of their health, but it also prioritizes giving back. The brand has partnered with the Childhood Diabetes Foundation and the Barbara Davis Center for Diabetes in Boulder, CO, to help raise awareness for diabetes and support research initiatives.
What makes Heavenly Waffles stand apart from competitors is its commitment to disrupting the healthy food category. The brand aims to change the perception of healthy eating by proving that it is possible to enjoy delicious, nutritious food without sacrificing taste.
“We wanted to create a product that was not only healthy but also delicious and nutritious,” says Bob Haney, Founder and Executive Chef of Heavenly Waffles. “Our waffle mix doesn’t make you feel sluggish, and it’s packed with protein. It’s truly a game-changer in the breakfast food industry.”
With its growing presence in grocery stores and cafes nationwide, Heavenly Waffles is poised to continue its momentum and disrupt the breakfast food category. The brand’s product is available in various retailers such as Costco, Harris Teeters, Raley's, Hy-Vee Health Markets, and Market District, with many more partnerships in the works.
For more information on Heavenly Waffles or to explore their range of products, visit heavenlywaffles.com. Follow them on Instagram at @heavenlywaffles.
About Heavenly Waffles
Founded by Bob Haney, Heavenly Waffles is dedicated to providing delicious and nutritious waffle and pancake mixes made from yogurt. Offering 13 grams of protein per servingonly 2 added sugars added collagen, the mix is the only dry yogurt-based option on the market, making it a healthier alternative to traditional breakfast mixes. With products available across the U.S. in both retail and restaurant settings, Heavenly Waffles is changing how people approach healthy eating. The brand also supports causes like the Childhood Diabetes Foundation and the Barbara Davis Center for Diabetes.
Contact Information
Website: heavenlywaffles.com
Instagram: @heavenlywaffles
Business Phone: 402-850-4696