How GetListings.com Is Revolutionizing Real Estate Marketing Through YouTube Ads
USA news April 10, 2025
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In a real estate landscape where traditional lead generation methods are becoming increasingly crowded and expensive,GetListings.com is championing a revolutionary approach to connect agents with motivated sellers: YouTube advertising.
The Intent Revolution in Real Estate Marketing
Founded by Mikael Berube,GetListings.com has quickly become an essential partner for real estate agents across North America. The company's flagship program, the Listing Accelerator, helps agents attract more listings and build their personal brands through high-converting video ad creatives and expert campaign management."The reason why most lead generation fails is simple—it's targeting people based on curiosity rather than genuine intent to sell," explains Berube. "When someone clicks on a home valuation ad, they're often just curious about their property's value, not necessarily ready to list."YouTube's advertising platform, owned by Google, allows agents to target viewers based on their recent search history and behavior—what marketers call "custom intent audiences." This means agents can specifically reach homeowners who have recently searched for terms like "how to sell my house fast" or "getting top dollar for my home.""We believe homeowners don't want to be sold—they want to work with someone they trust. That's why our whole approach is centered around positioning agents as the go-to expert before the first call even happens," says Mikael.
Building Trust Through Video
Beyond targeting, the second critical component in this approach is using video to establish trust and authority quickly."In real estate, trust is everything," the GetListings.com's CEO emphasizes. "When someone comes through a referral, they already trust you. But with cold leads, you have to build that trust from scratch. Video allows potential clients to see and hear you, creating a connection that's impossible with text-based marketing."What's surprising many agents is that these videos don't require professional equipment or extensive production. Many successful campaigns use simple smartphone recordings coupled with professional editing and strategic messaging."Showing up on video is no longer optional for agents—it's essential. Sellers are looking for agents they feel comfortable with, and video is one of the most effective ways to build that connection," Mikael adds.One ofGetListings.com's clients, Sylvia, was initially camera shy and worried about how she'd come across. "She recorded one 60-second video explaining her approach to selling homes in her local market, and within two weeks, she had qualified seller appointments on her calendar. She ended up making over $100,000 in her first year using YouTube ads—and she didn't even have a profile picture on her channel," Berube shares.
The Economics of Targeted Marketing
The cost structure of YouTube advertising has contributed significantly to its growing popularity among real estate agents. Unlike some platforms that charge per impression, YouTube primarily charges when viewers click on ads.At approximately $40 to reach 1,000 targeted homeowners, agents report significantly lower costs per qualified lead compared to traditional platforms like Zillow or Facebook."Our case studies show consistent results," notes Mikael. "One of our clients closed a $12,000 commission on just $400 in ad spend. Once agents have the system dialed in, the ROI becomes even more attractive."
Proven Success Across Markets
Perhaps most compelling is the platform's effectiveness across diverse markets and price points.GetListings.com has implemented its YouTube strategy for over 1,300 agents across more than 217 different markets in the US and Canada."We've seen success with properties ranging from $100,000 starter homes to multi-million dollar luxury properties," Berube explains. "The messaging and targeting get adjusted, but the core strategy remains effective regardless of the market."Dave Gove, anotherGetListings.com client, experienced an unexpected benefit beyond just generating leads. "People started recognizing him at local restaurants and events as 'the real estate agent from YouTube,'" the YouTube marketing expert shares. "That kind of local celebrity status is transformative for an agent's business."
Award-Winning Results
GetListings.com has helped agents across North America close millions in commissions through its Listing Accelerator. The company's unique approach has led to several notable achievements, including being awarded the ClickFunnels 2 Comma Club Award for generating over $1 million in sales mainly through YouTube ads. Additionally,GetListings.com received the Gold SaaSpreneur Award from GoHighLevel after building their AI and CRM solution for real estate agents."We're not just running ads—we're building personal brands that convert," says GetListings.com' founder. "Our clients consistently report higher-quality leads, better conversion rates, and a stronger online presence. What's more, everything we do is done-for-you, so agents can focus on closing deals, not figuring out the tech."
A Complete System, Not Just Ads
What truly setsGetListings.com apart is their comprehensive approach. Rather than simply help with generating leads like most lead companies, they help build complete marketing systems for their clients. By combining high-converting video ads, expert campaign management, AI, organic content and lead nurture systems, agents are visible and top of mind when sellers are ready to list their homes.As with any marketing approach, consistency appears to be the key determining factor for success.GetListings.com's data shows that agents who maintain their campaigns for at least 120 days report substantially better results than those who test the waters briefly before moving on."This isn't about quick wins," Berube emphasizes. "It's about building a sustainable lead generation system that produces qualified seller leads month after month."As traditional lead sources become increasingly saturated, this pivot toward intent-based video marketing represents a notable shift in how the industry's top producers are adapting to the digital landscape of 2025.GetListings.com remains dedicated to helping agents stand out in an increasingly competitive market by focusing on personal branding and leveraging the power of video—providing real estate agents with a strategic advantage that traditional lead generation methods simply can't match.For more information aboutGetListings.com and the Listing Accelerator Program, visit theofficial website.
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