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Intuitive Payments Unveils 'American Business First' to Challenge Shop Pay with Zero-Cost Processing for Merchants

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USANews March 31, 2025
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Intuitive Payments Unveils 'American Business First' to Challenge Shop Pay with Zero-Cost Processing for Merchants
San Francisco, CA – March 28, 2025Intuitive Payments, a leader in payment processing innovation, announces the launch of a new initiative focused on reducing payment processing costs and improving transparency for merchants. This program is designed to support business owners by delivering practical, value-driven payment solutions that prioritize operational efficiency and profitability.

The “American Business First” initiative is specifically tailored for merchants on BigCommerce, the Texas-based eCommerce platform. The program introduces a zero-markup processing structure, eliminating markups over interchange and assessments, helping merchants save money by reducing unnecessary fees and keeping more of their earnings.

“Many small businesses struggle to understand and navigate the often complex and hidden fees of payment processing,” said Thomas Morgan, Founder of Intuitive Payments. “This initiative reflects our commitment to providing simple, transparent pricing and practical solutions that allow merchants to save money and grow their businesses.”

Key Features of the Program Include:

  • Zero-Markup Processing: No added fees above standard interchange and assessment costs.
  • Transparent Pricing Model: Clear cost structures designed to uncover hidden fees found in alternative platforms.
  • BigCommerce Alignment: A collaboration with a trusted eCommerce platform that values merchant-first practices.
  • Business-Focused Solutions: Tailored to support the efficiency and profitability of small businesses.

The "American Business First" initiative goes beyond just cutting costs; it aligns with the desire to create fairer pricing for American businesses, fighting against excessive processing fees that unnecessarily inflate operational costs. Intuitive Payments remains committed to providing cost-effective and understandable payment solutions, helping merchants thrive while maintaining their bottom line.

Merchants may not realize that flat-rate pricing structures, often touted by competitors, result in excessive fees that go unnoticed. With this initiative, Intuitive Payments aims to offer an alternative that eliminates markups and offers a transparent, business-friendly pricing model. This approach supports the financial sustainability of small businessoes and reflects the values outlined in the U.S. Constitution, including the protection of American business practices.

In 2024, Shopify's merchant solutions revenue reached $5.22 billion, a 26% increase from $4.112 billion in 2023, driven largely by payment processing fees. Intuitive Payments aims to provide an alternative that serves the interests of American merchants, offering a solution that provides transparency, cost savings, and flexibility.

To learn more or sign up, please visit:  https://zero-pay.net/  https://www.bigcommerce.com/essentials/

Media Contact:  Joe Davis Public Relations Manager Intuitive Payments Email: [email protected] Phone: (415) 906-9612

About Intuitive Payments  Intuitive Payments provides merchants with reliable, transparent, and innovative payment processing solutions. Built by industry veterans, the company is committed to empowering business owners with tools that simplify operations and maximize profitability.

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