JoyJam and Make Music New York Announce Strategic Partnership to Support NYC's Music Creators
USA News May 19, 2025
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Atlanta, GA May 20, 2025 (USANews.com) – JoyJam, a digital platform designed as a social media network for music creators and fans, has announced a new strategic partnership with Make Music New York, a nonprofit organization known for organizing one of the most widely inclusive and community-driven music events in New York City. The collaboration seeks to provide emerging and established music creators with enhanced opportunities for visibility, audience engagement, and artistic development throughout the five boroughs.JoyJam’s mission to support creators in building sustainable, self-managed careers aligns closely with Make Music New York’s long standing role in championing local talent and creating inclusive performance opportunities across the city. By working together, the two organizations aim to foster an environment where creators are not only discovered but also meaningfully supported in their careers.The announcement underscores JoyJam’s commitment to integrating with key cultural institutions and community-based networks that share its goal of democratizing music discovery and amplifying the work of music creators. This partnership is also indicative of JoyJam’s expanding influence within the broader creator economy as it continues to prepare for its full public platform launch later in 2025.“This is a meaningful partnership between two organizations that care deeply about local talent,” said Howie Conyack, Founder of JoyJam. “Make Music New York has built an incredible grassroots network that celebrates creativity and community, and we’re proud to support their mission while giving music creators even more opportunities to grow their careers.”James Burke, Executive Director of Make Music New York, has joined JoyJam’s Advisory Board as part of the agreement. Burke noted the mutual alignment between the two entities, emphasizing JoyJam’s dedication to addressing the unique needs of artists. “JoyJam is building something really exciting for music creators, and especially for emerging artists intent on forging a fulfilling music career,” said Burke. “They actually understand what artists need: visibility, connection, and ways to grow, and I’m looking forward to helping shape a platform that puts creators first.”This initiative will include support for local events, digital engagement opportunities, and new tools for creators participating in Make Music New York’s annual celebration. Taking place each year on the summer solstice, the event transforms New York City’s public spaces into performance venues for thousands of artists, and serves as a vital platform for community-centered artistic expression.JoyJam’s participation will offer music creators access to additional engagement features within the app and real-world promotional opportunities designed to build direct fan relationships and long-term career momentum. The platform is positioned to serve not just as a tool for music sharing, but also as a comprehensive ecosystem for discovery, monetization, and career development.Founded with a mission to give artists autonomy and access to their audiences without intermediaries, JoyJam’s core feature set includes customizable artist profiles, revenue and fan engagement tools, and immersive content formats. These are all developed with the goal of helping creators maintain ownership and control over their careers while deepening their connection with listeners.Make Music New York continues to play a leading role in New York City’s cultural programming and civic engagement efforts. As part of the global Make Music Day movement, its annual flagship event on June 21st brings together thousands of performers and community members across all five boroughs. The event has consistently elevated local talent while transforming everyday spaces, such as sidewalks, parks, and community plazas, into vibrant musical stages.The partnership between JoyJam and Make Music New York stands to strengthen both organizations’ impact on the creative ecosystem in New York City. It will also serve as a model for how technology platforms and nonprofit arts organizations can collaborate to elevate the voices of independent creators at the local and national level.As JoyJam finalizes development ahead of its public launch, the company continues to explore partnerships that prioritize creator-led experiences and community building. This latest initiative with Make Music New York is an example of JoyJam’s strategy to meet creators where they are, on stage, online, and in the neighborhoods that shape their art.For more information, visit JoyJam or learn more about upcoming programming at Make Music New York.