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Luisa Daruka Is Rewriting Canada’s Money Story — One Family at a Time

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USA News May 12, 2025
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Luisa Daruka Is Rewriting Canada’s Money Story — One Family at a Time
What if the secret to building wealth wasn’t about making more — but finally understanding how money really works? Montreal, QC (USANews.com) – Luisa Daruka knows what it’s like to hit rock bottom. After building a six-figure career in finance, she faced the unthinkable: a chronic illness, a painful divorce, and financial collapse. But instead of staying down, she turned her greatest setbacks into a mission — to help others reclaim control of their money, their mindset, and their future. Today, Luisa is a bilingual Financial Security Advisor in Quebec, bestselling author of Wealth Secrets They Never Taught You, and a nationally recognized voice in financial education. But her journey didn’t begin with clarity and confidence — it began with confusion, fear, and the realization that money struggles aren’t about intelligence, but about what we were never taught. “I spent years training bankers — helping them better serve Canadians,” she says. “But over time, I noticed something: the people working the hardest — parents, workers, small business owners, even students — were still overwhelmed by money. Not because they weren’t smart, but because no one had ever taught them how it really works. That’s when I knew I had to do more — to make financial education simple, human, and truly accessible.” Luisa’s career began at Canada Mortgage and Housing Corporation (CMHC), where she reviewed and analyzed over 10,000 credit applications. There, she saw firsthand how financial hardship affects not just numbers — but lives. She recalls files from families who had to choose between paying their mortgage and buying groceries… single parents drowning in debt with no safety net… and retirees outliving their savings. These weren’t people who had failed — they were people who had never been taught how the system worked. That realization lit a fire in her — and changed the course of her career. “People aren’t bad with money — they’ve just never been taught,” she explains. “When we change that, everything shifts.” After rebuilding her own life, Luisa became determined to show others how to do the same. She now educates Canadians — especially families, professionals, and entrepreneurs — on how to take control of their money, explore income strategies, and plan for retirement with greater clarity and peace of mind. Her bestselling book breaks down what schools never taught: 
  • How to understand the principles of money growth
  • How to double your savings faster with the Rule of 72
  • How to shift your mindset from survival mode to financial clarity
It’s not just financial advice — it’s a wake-up call, a mindset shift, and a blueprint for freedom. In April 2025, Wealth Secrets They Never Taught You hit #1 in multiple personal finance subcategories on Amazon Canada — and reached the #2 spot overall in the Personal Finance category, momentarily ranking above authors like Tony Robbins and Robert Kiyosaki. “I want people to stop feeling ashamed, and start feeling powerful with money,” she says. “Because once you feel confident, you make better decisions. And that changes everything.” Luisa has worked with entrepreneurs, professionals, families, and hard-working people who feel like they’re hustling but never getting ahead. Her clients say she explains money in a way that finally makes sense — without judgment, jargon, or pressure. Earlier in her career, she was chosen to represent her university in a national competition. Years later, she joined Tony Robbins and Dean Graziosi’s Own Your Future challenge, where she was approached to be featured as a success story in front of 30,000 people — a moment that sparked the belief that her story, no matter the chapter, could help others rise too. In 2025, she was named Best Author in Financial Literacy in Canada by BestofBestReview.com, a recognition of her commitment to making financial education accessible, inclusive, and transformational. “This isn’t just about wealth,” she says. “It’s about peace of mind. It’s about knowing your kids are protected. It’s about freedom.” About Luisa Daruka Luisa Daruka understands that most of us were never taught how money really works — only how to work hard. True financial confidence doesn’t come from hustle alone — it comes from clarity. Whether you’re trying to get ahead, plan for your children’s future, or simply stop feeling overwhelmed by finances, Luisa helps you take control with calm, clear strategies designed for real life — not just theory. As a bestselling author and licensed Financial Security Advisor in Quebec (soon in Ontario), Luisa works with families, professionals, and entrepreneurs across Canada who want more than survival — they want a financial strategy that actually works. And with so many economic shifts on the horizon — from rising costs and interest rate hikes to job uncertainty and the rise of AI — Luisa is on a mission to make sure you’re not just reacting… but preparing, protecting, and building peace of mind. Luisa’s approach is honest, human, and rooted in real-life experience — not financial jargon. No pressure. No judgment. Just the guidance most of us wish we’d gotten sooner — from someone who’s lived it. Because when you feel confident with money, everything in your life starts to shift. Learn More or Book a Session Disclaimer The information in this article is for general educational purposes only and does not constitute personalized financial, legal, or tax advice. For individual guidance, please consult a licensed professional. Luisa Daruka is a licensed Financial Security Advisor in Quebec with World Financial Group Insurance Agency of Canada Inc. (WFG), regulated by the Autorité des marchés financiers (AMF). Regulated financial services are offered exclusively through this affiliation. Her bestselling book, Wealth Secrets They Never Taught You, is for educational purposes and is not a substitute for personalized financial advice.

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