MBC Consulting Solutions, LLC, founded by personal branding and LinkedIn strategist Melissa Cohen, is transforming how professionals and businesses utilize LinkedIn to elevate their visibility, amplify their voices, and achieve measurable growth. As the world’s largest professional network with over one billion users, LinkedIn is no longer optional for individuals or organizations aiming to stay competitive in their industries. With a passion for the platform and a wealth of strategic expertise, Cohen helps her clients unlock LinkedIn’s potential for personal and professional advancement.
Melissa Cohen’s journey to becoming a leading LinkedIn strategist is both compelling and inspiring. Following a distinguished career in corporate fashion, Cohen found herself at a crossroads in 2020 when she lost her job during the pandemic. The unexpected career shift led her to reassess her professional identity. What she discovered was a deep appreciation for LinkedIn as a platform for reinvention and connection.
“Losing my job was more than a career setback. It was a deeply personal loss. I realized how much of my own voice and identity were tied to that role,” Cohen reflects. “LinkedIn gave me a way to reclaim my voice and rebuild not only my career but my confidence as well. It became the community I didn’t know I needed.”
In her 50s, Cohen launched what began as a side hustle that quickly evolved into her passion and full-time career. Today, MBC Consulting Solutions, LLC specializes in helping clients—from executives and entrepreneurs to career changers—navigate LinkedIn’s complexities with clarity, strategy, and authenticity.
Her personalized approach to LinkedIn strategy stands out in a crowded field. Cohen eschews shortcuts like engagement pods or automated comments, instead emphasizing real, meaningful interactions. “I teach my clients how to use LinkedIn to its fullest potential, but always in a way that’s authentic to them. It’s about building relationships, not just numbers,” she explains.
Services offered by MBC Consulting Solutions, LLC include profile optimization, thought leadership coaching, and content creation strategies, all tailored to help clients showcase their expertise and connect with their target audiences. “Whether someone is preparing for an executive job search or building their business, my goal is to make sure they not only stand out but also feel confident in how they show up on the platform,” she says.
One of Cohen’s proudest professional milestones came earlier this year when she was named a LinkedIn Top Voice, a recognition awarded to those who consistently provide valuable, engaging, and authentic content. The accolade is a testament to her deep understanding of the platform and her ability to inspire her network. “Being named a Top Voice is an honor, and it also reinforced that I’m making an impact and sharing something of value,” Cohen shares.
Her clients consistently report tangible results, including increased post engagement, follower growth, newfound confidence in managing executive job searches, and attracting clients of their own. Cohen’s approach demystifies LinkedIn for those who may feel overwhelmed by its features or unsure of where to begin. “I’ve been where my clients are,” Cohen says. “I know what it’s like to feel intimidated by the idea of showing up or unsure of how to present yourself. That’s why I’m so passionate about guiding them through the process and helping them see LinkedIn as a tool for empowerment and growth.”
Cohen describes LinkedIn as more than just a professional network—it’s a place where people can share ideas, make genuine connections, and build communities. Her enthusiasm inspires her clients to embrace the platform and discover its value. “The beauty of LinkedIn is its ability to amplify your voice and connect you with opportunities you might never have imagined,” she says.
To learn more about Melissa Cohen and her services, visit melissabethcohen.com or connect with her on LinkedIn at linkedin.com/in/melissa-beth-cohen.