While there are many kinds of offers, and over time you may even come up with
your own variation, you can test different ideas, and see what works best for you.
In the meantime, if you’re just getting started, take one of these 7 types which you know you can work with and get it running and producing profit.
1: Free offer
Yes, even if you’re giving away something for free, that still counts as an offer.
Which means it must have value.
The golden rule is: If you couldn’t sell it as a paid product, people won’t want it for free, either.
So don’t skimp on the value, just because it’s free. Make sure it’s useful, practical, and has the same emotional appeal as any paid product.
Price range: $0!
Upside: Can build a big email list very quickly.
Downside: Need to make sure you’re not building a list of ‘tyre kickers’, and you need a paid
offer to sell them immediately after they sign up.
2: Free + Shipping
Ever bought one of those books where they say the book is ‘free’ - but you have to pay for the shipping?
It’s actually the best of both worlds: you get to give away your product for free, which attracts a lot of customers while also charging money - usually not for profit though, you can’t charge too much for shipping.
A neat (and highly profitable) bonus is the fact that they’ve entered their credit card into your
shopping cart - which makes it super easy for you to offer them an immediate upsell.
So a ‘free’ customer who pays $9.95, suddenly becomes a $97 customer, for example.
The benefits of them being a free lead vs a paying customer lead us nicely into the next type of offer…
Price range: $0
Upside: More qualified leads.
Downside: Have to ship a physical product.
3: Low Ticket Offer
Low ticket offers are extremely popular right now - because they can bring large numbers of paying customers into your funnel.
It gives them the chance to get to know you, your business and your products.
And as with the Free + Shipping offer, it makes them far more likely to buy something from you again later on than someone who opts in for a free lead magnet.
However, you won’t get rich just having a $47 offer - the secret to building a business with low ticket offers is always having something else to sell them on the back end.
Price range: Usually up to $97
Upside: Can bring in a ton of fresh paying customers quickly
Downside: Because you’re not making much (if any) profit on these sales, you need to do a lot of volume, which can make running paid ads challenging.
4: Done-For-You
One of the most powerful types of offers you can create is one where you literally do the work for them.
This is why people love templates so much - because the copy, structure, design and so on is already done.
Facebook agencies have multiplied like rabbits over the past decade because business owners want someone to do the complex job of running their ads for them.
And you can easily charge $5k, $10k or even more to build a funnel for a client, because they’re
getting a proven marketing machine built out for them.
Price range: $5k+
Upside: High-ticket offer. I’ve seen people who charge $100k+ to build a funnel.
Downside: Lots of work to do. You’re either flat out doing the work, or you have to outsource it.
5: Done-With-You
A done-with-you offer is slightly different to done-for-you in that you’re basically partnering with your client, because you’re working right alongside them, rather than just handing over a completed product.
If you teach online entrepreneurs to create online courses, you could partner with your client to help them put together their entire course from module outlines to final product.
With this offer, each of you will be responsible for specific deliverables or tasks. You (and/or your team) might be responsible for whipping their course content outlines into shape and creating beautiful slides for their video modules, while they handle recording their modules, for example.
In a way, this can be even more work than a done-for-you offer, because you’ve got to work closely with your client, collaborate with them - and invariably you'll find that they have some ideas which as a professional you know aren’t good ideas, resulting in a lot of client management.
But, it allows the client to feel more in control, and contributing to the end product.
Price range: $5k+
Upside: Lots of benefits to sell your client on - personalization, collaboration etc
Downside: Lots of client management to do.
6: Coaching
If you’re ever struggling with the question “But Xander, what high-ticket offer should I sell”...the short answer is probably coaching!
There are some good reasons why every guru and his dog seems to be offering coaching:
It’s super easy and quick to throw together a coaching offer (when you know how to structure a killer offer)
You can charge big money for coaching - $1k per month is probably considered “low-ticket” these days, I’ve seen plenty at $100k a year, and Tony Robbins has a waiting list for his $1M a year program.
This is even more so in the entrepreneurial word, because the gurus are always telling their audiences that coaching and mentoring is a short cut to success.
Best part: Coaching really IS a short cut to success! When you coach someone, and they take action based on your advice, they’re a lot more likely to succeed than if they tried to figure it out for themselves.
So not only is coaching very appealing… it also creates incredible results in your client’s lives.
All you must do is hop on a zoom call now and then, give them some homework, and they’ll refer all their friends to you.
And if you think you’re not expert enough to coach… I can promise you that you have the answers that somebody is looking for, in some field. You’re an expert in something - why not help others rise up, and be well paid for it?
Price range: $10k+, $1k per month+
Upside: People send you amazing testimonials about the incredible results you helped them achieve (And charged a lot of money for)
Downside: Can’t be automated, you’ll be investing your time with your clients on a regular basis.
7: Paid Challenges
Free challenges have been popular for some time now… but did you know that you can charge people to enter a 7-day challenge?
Here’s how it works: You’ll choose a specific strategy or process and break it down into 7 steps.
Then, over 7 days, you’ll record a video (or go Live in your Facebook group) to teach each step and provide homework and action steps for your clients.
The difference with a paid challenge is that you’re much more involved with the group, going live, providing feedback, etc. So if you’re prepared to show up and do the work, this could be a good front end offer for you.
Price range: $27+
Upside: Those who participate in the challenge (and with some skin in the game, most of them should) will be much more engaged, they’ll achieve something, and be ripe to upsell to other offers immediately after the challenge.
Downside: A lot more work and personal involvement here than with a free challenge.