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PURSU Style: Empowering Women Through Sustainable Fashion
PURSU Style, a pioneering company founded by Joanna Nowacka Mata, is redefining the world of designer handbags with an innovative approach to sustainability, affordability, and style. With a mission to make high-end, pre-loved handbags accessible to all, PURSU has quickly established itself as a leader in the world of second-hand designer fashion. Founded out of Joanna's passion for thrifting and a deep love for handbags, PURSU was born from a desire to make luxury handbags attainable without sacrificing the environment. Growing up in post-communist Poland, Joanna developed an early appreciation for second-hand goods. As a young adult, thrifting became a way of life, allowing her to express herself through unique fashion finds. This love for thrifting was not only born from necessity but also as a way to stand out in a world full of mass-produced, cookie-cutter fashion. During the COVID-19 pandemic, when Joanna's company reduced work hours by 50%, she found an opportunity to turn her passion into a side hustle. She began sourcing pre-loved handbags, which she resold on online platforms. What started as a hobby eventually led to the creation of PURSU, a brand that provides a platform for women to pursue their individual style while contributing to a more sustainable future. PURSU Style is not just another handbag store. The company is deeply committed to sustainability, a value that is reflected in every aspect of their business. Unlike other resale platforms, PURSU takes great pride in the condition and quality of the handbags they sell. Their commitment to sustainability goes beyond simply reselling used bags; it extends to a process of restoring and reconditioning each handbag to ensure it finds a loving new owner. Each product is treated with a full package of handbag spa services, ensuring that customers receive bags in excellent condition—whether they are gently used or need some restoration..png?alt=media&token=98d7371a-8101-42e2-a357-0eae5c51bcb9)
This focus on sustainability is one of the key differentiators that sets PURSU apart from competitors. By sourcing handbags in all conditions, including worn-down, dirty, or well-loved items, the company ensures that nothing goes to waste. Bags that may seem past their prime are lovingly restored and given a second chance at life, contributing to the overall mission of reducing waste in the fashion industry. It’s this deep commitment to both the environment and to providing high-quality products that has earned PURSU a loyal customer base.
A key element of PURSU's philosophy is making high-end designer bags affordable. Joanna’s personal journey—having always dreamed of owning designer handbags but unable to afford them—was a driving force behind the creation of the business. By sourcing pre-loved handbags, she is able to offer the same luxury items at a fraction of the original cost. For customers, this means they can enjoy designer handbags without breaking the bank or compromising on quality.
The restoration process at PURSU is another standout feature. Bags that are worn, torn, or in need of a little TLC are carefully restored, ensuring they are in tip-top condition before reaching the market. This process not only gives the bag a second life but also contributes to the company’s sustainability efforts, ensuring that more products are reused and not discarded. By investing in these bags, customers are actively participating in the circular fashion movement and helping to promote a more sustainable fashion industry.
In addition to offering top-quality designer handbags, PURSU is dedicated to fostering a community of like-minded individuals who share a passion for sustainability, fashion, and self-expression. The brand has built a strong presence on reselling platforms such as Poshmark, eBay, Depop, and Mercari, where they have received glowing reviews from customers who appreciate the quality and authenticity of the products. PURSU’s growing reputation for customer satisfaction has helped solidify its place as a trusted source for pre-loved designer handbags.
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For women who are looking to elevate their style without compromising their values, PURSU offers an exceptional solution. With a wide variety of handbags from some of the world’s most coveted designers, the company allows customers to indulge in luxury fashion while making a positive impact on the environment.
At its core, PURSU Style believes that designer handbags should be accessible to everyone, and that style should never be sacrificed for the sake of affordability. Through its unique approach to sustainability and dedication to offering high-quality, pre-loved handbags, PURSU is empowering women to express their individuality while contributing to a more sustainable future.
To learn more about PURSU Style and explore their collection of pre-loved designer handbags, visit www.pursustyle.com. You can also follow the brand on Instagram at @pursustyle.
For feedback and reviews, check out PURSU's eBay feedback page here.