Paving Contractors Address Challenges of Low-Ball Bids with Strategic Authority-Building Approach
USAnews May 28, 2025
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GOFFSTOWN, NH – May 27, 2025 — In today’s competitive paving market, contractors face increasing pressure from low bids that can overshadow quality work. Chris Smith, founder of PavementContractorMarketing.com, introduces the Paving Contractor Authority System, designed to help paving businesses strengthen their market position by showcasing proven results and building trust early in the bidding process.“You didn’t lose that bid because you weren’t good enough,” Smith explains. “You lost it because the competition communicated their value more effectively.”With over 20 years in digital marketing and direct response advertising, Smith highlights the challenges contractors encounter in a “race-to-the-bottom” bidding environment that sometimes favors lower-cost, lower-quality options.Smith’s approach focuses on turning contractors’ successful projects into compelling case studies, visual proof, and professionally crafted press materials to build credibility with decision-makers and procurement platforms.“This system highlights real-world results and helps contractors demonstrate their strengths in a clear and professional way,” Smith notes.The program has helped contractors in competitive markets improve their visibility and build stronger relationships with clients and property managers.The paving industry, valued at nearly $29 billion in the U.S., faces ongoing challenges with low bids, misclassified labor, and material quality concerns. Smith stresses the importance of contractors positioning themselves as trustworthy partners beyond simply meeting technical qualifications.“We work to help contractors become the preferred choice through clear and consistent communication of their expertise,” Smith adds.Contractors interested in learning more about this approach can schedule a brief consultation to explore whether the system aligns with their business goals.Media Contact:Chris SmithFounder, PavementContractorMarketing.comEmail: [email protected]Phone: (888) 534-3914Website:https://pavingcontractormarketing.comAbout PavementContractorMarketing.com:PavementContractorMarketing.com supports paving companies in enhancing their market presence and winning more bids by leveraging case studies, press releases, and authority-building strategies designed to differentiate them from lower-cost competitors.
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