BevNET Live Winter 2024: Publicity For Good Highlights Emerging Beverage Brands
Nationwide – December 11, 2024 (USANews.com) – BevNET Live Winter 2024 brought together the beverage industry's top innovators to explore emerging trends and showcase forward-thinking products. Publicity For Good (PFG), the #1 communications firm for purpose-driven CPG brands, was proud to be present. Known for their exceptional work with brands such as Kombucha Town, Holy Kombucha, Arden’s Garden, Cambio Roasters, Nutpods, and Flying Embers, PFG continues to deliver impactful PR strategies that drive measurable success.
Flying Embers’ success is a prime example of PFG’s expertise. With 88 media stories and 699 million consumer impressions, the campaign positioned Flying Embers as a leader in the hard kombucha category. High-profile features in outlets like Forbes and Entrepreneur underscored the brand’s core values of sustainability and innovation.
Photo from Publicity For Good at BevNET. From left to right: Marcin Malyszko (Co-founder of Mission Cocktails), Amit Singh (Co-founder of Mission Cocktails), Heather Holmes (Publicity For Good), Manish Shah (Founder/CEO of Philters), Brian Bethke (Founder/CEO of Bear Maple Farms).
Publicity For Good at BevNET Live Publicity For Good attended BevNET Live to connect with innovative, socially responsible brands, including Mission Craft Cocktails, Bear Maple Farms, and Philters. These brands stood out for their commitment to purpose and quality. "BevNET Live is more than an event—it’s a hub for transformative ideas and groundbreaking products. Our clients embody the innovation and purpose that this platform celebrates," said Heather DeSantis, Founder of Publicity For Good.
1. Mission Craft Cocktails
Photo from Mission Cocktails.
Mission Craft Cocktails blends premium ingredients with a philanthropic mission, donating 5% of earnings to local food banks in California. Founders Amit and Marcin have funded over 84,400 meals and aim to reach 500,000 meals by 2025.
- Why You’ll Love It: Bar-quality ready-to-drink cocktails like Margarita, Mai Tai, Manhattan, and Old Fashioned, crafted with locally sourced ingredients.
- Best For: Cocktail enthusiasts seeking high-quality beverages with a purpose.
2. Bear Maple Farms
Photo from Bear Maple Farms.
Bear Maple Farms introduced sparkling ginseng beverages sweetened with maple water, offering functional, adaptogenic benefits in eco-friendly packaging.
- Why You’ll Love It: Flavors like Yuzu Citrus and Ginger combine health benefits with refreshing taste.
- Best For: Health-conscious individuals seeking low-calorie, caffeine-free functional beverages.
3. Philters
Photo from Philters.
Philters offers zero-proof spirits made with all-natural ingredients, perfect for mindful drinkers seeking the complexity of traditional cocktails without alcohol.
- Why You’ll Love It: Flavors like Jynn, Mezkahl, Ruhm, and Wiski offer depth and character.
- Best For: Those embracing mindful drinking or exploring alcohol-free alternatives.
Noteworthy Brands from the New Beverage Showdown
1. Melo:
Natural relaxation with kava-infused drinks.
2. Recoup:
Ginger-based prebiotic sparkling beverages for gut health.
3. RINGA:
Hydration with organic moringa and apple cider vinegar.
4. oHy:
Hydrogen-infused sparkling water for mental clarity.
5. OoMee:
Marine-based nutrition for gut health.
6. Passion Joy:
Real passion fruit sparkling beverages for antioxidants.
7. MAS Energy:
Latin-inspired energy drinks celebrating culture.
8. Neptune:
Electrolyte water for all-day hydration.
9. Grind with Gratitude:
Community-based support for entrepreneurs.
10. Dappy:
Adaptogenic and nootropic mood-lifting drinks.
11. FRUGA:
Tropical fruit sodas with real fruit flavors.
12. Guinep:
Ocean mineral non-alcoholic cocktails for hydration and relaxation.
Ready to elevate your brand? Book a free discovery call with Publicity For Good today.