Roberto Magana, CEO of NovoSculpt, at the company’s headquarters in Greenwich, CT. His leadership has been pivotal in redefining modern body contouring.
What makes NovoSculpt unique is its combination of fat removal, skin tightening, and body reshaping in one seamless procedure. Unlike other treatments that rely on general anesthesia and require invasive procedures, NovoSculpt offers a minimally invasive solution that requires no scalpels or stitches. Clients can typically return to their normal activities within 24 to 48 hours, with no extensive downtime.In addition to fat removal, NovoSculpt offers fat transfer procedures. By using a patient’s own purified fat, NovoSculpt enhances areas such as the breasts (NovoBreast™), buttocks (NovoBum™), and the hips or even the hands. This natural-filler approach provides aesthetically pleasing results without relying on synthetic fillers or implants, further distinguishing NovoSculpt from its competitors.Magana’s approach is rooted in both his academic background and business experience. A summa cum laude graduate of New York University, Magana earned his Bachelor of Science in Leadership and Management Studies. He later pursued an MBA at NYU's Stern School of Business, where he specialized in Leadership and the Management of Technology & Operations. These educational credentials laid the foundation for his visionary leadership and the operational expertise behind NovoSculpt.
“I’ve always believed in the power of innovation to drive change. After working in the aesthetic industry for several years, I realized that traditional procedures left areas of opportunity to deliver a higher patient satisfaction,” Magana explains. “That’s when I decided to take the leap and create something employing a different approach to the challenge—something that would revolutionize the industry and deliver real, lasting results.”
NovoSculpt’s success is not just about its innovative technology, but about Magana’s commitment to operational excellence. His previous roles in business leadership, including serving as the in leadership positions within the Plastic Surgery industry, have equipped him with a deep understanding of both the medical and business sides of the aesthetic field. This expertise has been integral in scaling NovoSculpt’s business operations, ensuring that the technology and the patient experience are consistently refined and optimized.
Presenting NovoSculpt’s core value proposition, Magana outlines the three pillars that define the patient experience: effectiveness, safety, and comfort.
Under Magana’s leadership, NovoSculpt is quickly becoming an industry disruptor. Unlike competitors who continue to rely on outdated techniques, NovoSculpt’s patent-pending technology, and proprietary technique provides a safer, more effective solution. Clients who visit NovoSculpt can expect not only physical transformation, but a personalized experience that prioritizes comfort and care. This commitment to the patient experience is one of the reasons NovoSculpt’s services are so highly regarded.
“We don’t just offer procedures; we offer a transformation,” Magana says. “People don’t just want procedures anymore—they want proof, performance, and professionalism. That’s what we’ve built at NovoSculpt.”
Magana’s work has not gone unnoticed. In 2024, he was honored with the prestigious Marquis Who’s Who Award, a recognition that underscores his impact on the business and aesthetic industries. This honor is a reflection of his leadership and vision, as well as his dedication to driving excellence in the field of body contouring.
Presenting NovoSculpt’s core value proposition, Magana outlines the three pillars that define the patient experience: effectiveness, safety, and comfort.

As CEO of NovoSculpt, Magana is committed to pushing the boundaries of what is possible in aesthetic treatments. His goal is to make body transformation accessible to a broader audience while maintaining the highest standards of safety and efficacy.
Through his work with NovoSculpt, Roberto Magana is not just changing the way people think about body contouring; he’s changing the entire industry. His vision, combined with years of expertise and an unwavering dedication to his craft, has positioned him as a force to be dealt with in the field. As body sculpting continues to evolve, his influence will only grow, solidifying NovoSculpt as a leader in the future of aesthetic innovation.
To learn more about NovoSculpt and its transformative procedures, visit NovoSculpt's website. Stay connected with Roberto Magana on LinkedIn and follow NovoSculpt on Instagram and Facebook.