newsroom

Super Taters: A Journey of Flavor, Flexibility, and Finding Our Identity

Verified Article
USA News April 25, 2025
Share Share on Facebook Share on Twitter
Super Taters: A Journey of Flavor, Flexibility, and Finding Our Identity
Nationwide (USANews.com) Super Taters officially opened its doors on April 1st, 2014, with a bold and optimistic mission: to not be fast food. From the very beginning, I set out to create something different—a handcrafted, made-to-order experience with a fluid, flexible menu designed to cater to just about everyone, including the pickiest eaters. I didn’t want to be boxed in. I wanted Super Taters to stand as a place where flavor had no limits and creativity wasn’t held back by conventional fast-food standards. The menu was wide-ranging and made with care—intended to offer something for anyone willing to give us a try. But here's what I learned over time: trying to please everyone is a fast track to losing yourself. I became more efficient—and more effective—as an owner and operator when I accepted that Super Taters doesn’t have to be for every single person. I’ve always loved serving anyone and everyone who walks through our doors, and I still do. But the truth is, not everyone will vibe with our menu, and that’s okay. My real goal is to serve the people who appreciate who we are—those who understand and respect the craft, the flavor, and the identity we've built. Super Taters has been blessed with eleven years of support, awards, and loyal customers. And that success? It didn’t come from trying to be like everyone else—it came from leaning fully into what makes us us. In 2020, we began a gradual shift. We pivoted away from a dine-in, slower-paced sit-down model and evolved into something that still featured the same people, the same menu, and the same love—but with a sharper focus on quality through handcrafted advanced orders, takeout, and delivery. That pivot wasn’t easy, but it was necessary. We’ve survived—and thrived—because we’ve never been afraid to adapt. Change is hard. Sometimes it feels like an attack on everything we think we know. But the truth? Change doesn’t wait for us. It happens with or without our permission. And I’ve found that people often direct their frustration about change at the person who initiates it. I've been that person. I’ve taken the hits. But I’d rather be on the forefront of change than be left behind.  For more information about Super Taters, its menu, or to place an order online, visit supertaters14.com. Stay connected with Super Taters on social media to keep up with new menu items, special promotions, and more. Contact Information: Super Taters Phone: 337-889-5993 Website: supertaters14.com Super Taters: A Decade of Culinary Innovation and Independent Success.
Fresh off the press!
Sign up to get the best of USA News delivered straight to your email every morning!