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The 5 C's for Success in Life & Business
- Commitment
Courage
Capability Confidence
Consistency
Commitment
Commit no matter what. When you try something new (like starting a business or putting ad copy together), your brain will seize and freak out. This is normal. Your brain is trained to keep you safe and comfortable, so anything new or different will challenge your brain and comfort zone. However, if you understand that this is a normal reaction from the brain, you can plan for it. Make the commitment that you will see this through no matter what until you succeed. Then, learn from other successful people in your niche. If they can do it, you can too. Adopt the mindset that everything is “figure-outable.” This is something I learned from Marie Forleo in the book Everything is Figureoutable. As Napoleon Hill said in the book Think and Grow Rich, “If the mind can conceive and believe it, it can achieve it.” When you make the commitment (no matter what), it’s time to practice the next C, Courage.Courage
Courage is interesting. Although people look up to others who seem to possess courage, which is typically known as a positive emotion, it is an emotion that doesn't feel good. When you are practicing courage, people see you as brave. A trailblazer. Someone who perseveres and does hard things. But because it doesn’t feel good, many people give up. By hoping to stay “safe and comfortable,” we quit when it’s time to buckle down and practice courage. I always tell my clients, “The cave you fear (feeling courage and doing the new thing), holds the treasure you seek (your goal, your higher income level, your power).” When you continually practice living in discomfort, your courage grows. As you move through the discomfort, you will gain evidence that you are okay on the other side. In fact, you will feel amazing because you have stepped into a more powerful version of yourself! As this happens, things start to get a little easier. They don’t feel as hard, and you build Capability, the next C.Capability
When you are doing something new, and you keep going (building that courage), you get better as you develop the skills required for success in the particular area you are working on. You actually know how to create a landing page, and it doesn’t take you as long anymore. Going live on Instagram doesn’t scare you like it used to. When on a sales call, you know exactly how to speak to your potential client to land the sale. At this point, you are seeing that you are truly capable. You have faith in yourself and your required skills and tasks in your business to find success. Which leads to Confidence, the next C.Confidence
As you get better at doing the tasks (capability), your confidence will grow in that area. Confidence isn't something that we start with; it's something that we end with. And once you have confidence, everything feels better. We have confidence in our business. We have confidence in ourselves and trust that we are making the right decisions in our business. When we are confident in ourselves, we are in flow, which is the best place to be! Everything seems to be working, and it doesn’t feel like you are climbing an uphill battle anymore.
However, when you get here, you can get tripped up because you feel like you’ve “made it.” So, you slow down and take a break. This is exactly why people’s business income dips, or they stop having as many sales calls, deals closing, etc. They get complacent and stop doing the very things that brought them to this point of success in their journey.
This leads me to the last and most important C. Consistency.