The World University of Jesus Christ, WUJC, Inc. Launches Faith-Based Clothing Line Celebrating the Ultimate MVP

WUJC, Inc., led by CEO/Founder CeeCee Strong, introduces a distinctive faith-based clothing line that highlights Christ as the "All-Time MVP" on “life’s campus.” With a mission to inspire believers to proudly showcase their faith, the brand aims to unite wearers under the banner of the core message of love, sacrifice, and redemption. Each jersey in the collection is not only a tribute to the ultimate victory of Christ but also a wearable testament to scripture, incorporating changing verses on authenticity labels after the first 300 items, representing Gideon’s Army, are sold.

CeeCee Strong describes this initiative as an opportunity to celebrate each “FAN OF THE FIRST EVER WINNING TEAM.” The debut collection includes jerseys and challenge coins, crafted to resonate with both sports enthusiasts and individuals who embrace their faith with pride. Drawing parallels to a fan's admiration for a favorite player, Strong encourages wearers to "shoulder Christ’s messages to the world," underscoring the enduring relevance and transformative power of FAITH. WUJC, Inc. is not stopping with just the first “CHRIST 1” jersey, but is currently designing the colors that others love with their favorite sports teams, as well as the design of additional jerseys for all other sports.

The concept is a fusion of style and spirituality, offering clothing that is both fashionable and deeply meaningful. From collar to hem, each detail of the jersey has meaning. Strong’s commitment to innovation extends to the product details, such as the “fortune cookie-style” scripture changes on authenticity labels, which ensure that each item serves as a unique source of inspiration and reflection for its owner, while igniting a curiosity and anticipation of which scripture was received on the receiver’s jersey.

Strong’s entrepreneurial journey is rooted in resilience and a profound personal story. A decorated 29-year veteran of the Los Angeles County Sheriff’s Department, Strong experienced a significant career upheaval after her husband's campaign for Sheriff triggered unforeseen and unwarranted challenges. A spurious investigation caused professional turbulence, yet Strong rebounded with remarkable strength. Her accomplishments since include earning a 4.0 master’s degree, from the University of San Diego, starring in the nationally televised program *iCRIME*, and publishing her book, *Betrayal & the Badge*, where she shares her gripping account of professional and personal trials.

Through *Betrayal & the Badge*, Strong opens a window into the challenges faced by individuals in law enforcement and the aftermath of institutional betrayal. Known for her unflinching honesty, she uses her platform to advocate for transparency and accountability. The book’s success has laid the foundation for her next title, *Spilling the LTea*, promising further insights into her dynamic journey. Through support from her mentor, Israel Duran, Strong was reminded that her career was not derailed, but her like the title of the fourth book in her author series, she was allowed to have her *Destiny Activated*.

Strong’s pivot to entrepreneurship reflects her ability to transform adversity into opportunity. Her leadership of WUJC, Inc. combines a deep commitment to faith with her desire to empower others. “Christ shouldered the cross for our sins,” Strong states. “This line allows us to shoulder His message in a way that is visible, tangible, and impactful.”

Beyond clothing, the World University of Jesus Christ brand aspires to foster a global sense of community and spiritual connection. The jerseys and coins, while currently central to the line, are envisioned as the first in a series of offerings that reinforce the message of faith and perseverance.

Strong’s unique story and commitment to speaking out about her experiences also distinguish her in both the business and faith communities. Her willingness to candidly address the challenges she has faced—while still serving as a symbol of resilience—makes her an influential voice. As she balances her roles as an author, public figure, and CEO/Founder, her authenticity continues to resonate with those seeking inspiration.