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Trainwell Founder Introduces AI-Powered Training Platform To Help Insurance Agencies Scale Faster And Sell Smarter

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USA news March 31, 2025
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Trainwell Founder Introduces AI-Powered Training Platform To Help Insurance Agencies Scale Faster And Sell Smarter
NATIONWIDE - MARCH 2025 - (USAnews.com) Trainwell, a cutting-edge AI-assisted sales training platform for insurance agencies, is redefining how teams learn, grow, and perform in an increasingly competitive industry. Founded by George Elossais, a former top-producing sales manager with firsthand experience in the challenges of scaling insurance teams, the platform is designed to address a major obstacle faced by agency owners and managers: the lack of time and systems to train teams effectively. At its core, Trainwell offers a suite of practical, high-impact resources aimed at improving sales performance with minimal disruption to daily operations. Its unique structure features short, tactical video modules—each just three to five minutes long—focused on actionable steps for selling life, health, auto, and fire policies. The on-demand training format allows insurance professionals to integrate learning into their workflow without sacrificing productivity or momentum. What distinguishes Trainwell from conventional sales training models is its practical approach rooted in real-world experience. George Elossais, who once struggled for six months to close his first insurance policy, eventually rose to manage one of the highest-producing teams in the country. Under his leadership, the agency achieved over 600 applications per month and ranked sixth out of more than 19,500 agencies at a leading captive insurance firm. That journey informed the development of Trainwell’s sales systems, scripts, and coaching formats. The platform is designed to be more than just educational—it’s engineered to drive performance. Users have access to a variety of tools aimed at boosting production without micromanagement. This includes the Golden Multiline Script, which helps teams quote life and health policies on 23% of raw new auto leads, and a library of exclusive templates that reduce friction in the sales process. Weekly roleplay and Q&A sessions, monthly master classes, and a supportive community provide consistent guidance and accountability for team members at all levels. A major innovation introduced by Trainwell is AI George, a proprietary AI sales coach developed specifically for the insurance sector. AI George assists team members in real-time with writing emails, overcoming objections, and refining scripts. Designed to simulate the guidance of a high-performing sales manager, AI George offers 24/7 support—allowing agents to access expert input whenever they need it. “Most agency owners don’t have the time to sit down and train every new hire or answer every sales question on the spot,” said George Elossais, Founder of Trainwell. “That’s exactly why we built AI George. It’s like having your best sales coach available anytime, without interrupting the flow of business.” Expanding on this approach to automation and team enablement, Trainwell also offers MyAI, a plug-and-play internal AI assistant tailored to any business. Businesses can upload their standard operating procedures, training playbooks, and workflows into the system. Team members can then access this knowledge base by asking questions in real-time, reducing reliance on leadership for day-to-day answers. MyAI is engineered to speak the language of each organization, delivering responses that align with internal processes and expectations. The results for agencies using Trainwell have been consistent and measurable. On average, users report a 50% increase in life and health policy production within just 60 days. The system’s performance-driven design enables fast onboarding, targeted skill development, and smoother execution across sales roles—helping insurance businesses achieve scalability without sacrificing quality or culture. Trainwell’s practical orientation also differentiates it from other training solutions that often rely on abstract theory or long-format content that can be difficult for sales teams to implement. Instead, Trainwell focuses on what works on the front lines of insurance sales, ensuring that every course, script, and tool is relevant, field-tested, and ready to apply immediately. Elossais emphasizes that this approach stems directly from the struggles he faced early in his own career. “I didn’t come from a sales background. It took me nearly a year to write my first life policy. That experience taught me that most people in this business don’t fail because they’re lazy—they fail because they don’t have the right tools or training,” he said. “Trainwell was built to fix that.” Trainwell also distinguishes itself through its ongoing support system. Beyond static content, the platform offers weekly live coaching calls, monthly master classes, and access to a community of high-performing agents. These sessions not only reinforce learning but also offer real-time feedback, strategy refinement, and motivation—creating a feedback loop that supports both new and experienced team members. From solo agents to multi-location firms, Trainwell is attracting attention from agencies seeking to modernize their training infrastructure without sacrificing effectiveness. The platform’s AI integrations have been particularly impactful for organizations looking to reduce internal bottlenecks while still providing high-quality, customized guidance to their teams. In an industry where turnover, inconsistent training, and lengthy onboarding can hinder growth, Trainwell delivers a systemized alternative. With its commitment to automation, field-tested methods, and measurable outcomes, it presents a viable path forward for insurance agencies aiming to increase production while maintaining agility. The vision behind Trainwell remains focused on practical impact. As Elossais explains, “We’re not just offering a training library—we’re offering a system that builds confidence, drives action, and gets results. We’re helping agencies grow smarter, not just bigger.” Trainwell’s blend of experience, innovation, and execution is positioning it as a transformative force within the insurance sales sector. As more agencies seek solutions that meet the demands of a fast-paced market, platforms like Trainwell—driven by both AI and hard-won experience—may become essential tools in the pursuit of sustainable growth. For more information, visit trainwell.co Connect with George Elossais on LinkedIn Follow on Instagram and on Facebook
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