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From Service to Strategy: The Mission of What the Truck
Veterans return from combat only to find themselves isolated in civilian life, too often left with empty promises and corporate discounts. WTT addresses that void. It creates a real community, supported by tools, capital access, and career opportunities. “It’s not about 5% off,” House added. “It’s about 100% in. That’s what our Veterans gave. That’s what they deserve in return.”A Partner with Purpose: Sintra Mortgage
Sintra Mortgage, a Troy-based mortgage firm, stepped in not with a sponsorship but with belief. “Veterans took an oath to protect and serve and we want to uphold that oath to them, ” said Anxhelo Gegprifti, Founder and CEO of Sintra Mortgage. “Especially in the current climate we are in, buying a home should be the last thing a Veteran needs to worry about. So we always want to make sure we will make their home buying process “seriously simple”.”.jpg?alt=media&token=5e4b3a57-3486-4b63-8a66-450bc869462e)
House of Bricks® Substack: Telling the Stories, Sharing the Tools
Coinciding with the WTT launch is the debut of the House of Bricks® Newsletter on Substack, a no-fluff, no-hype ecosystem for Veterans, founders, and leaders navigating transitions and seeking tactical, boots-on-the-ground support. Launched on June 11, the newsletter includes:- Real-time founder support
- Business coaching and capital access
- Veteran success stories and interviews
- Strategic tools for leadership, mindset, and entrepreneurship
Legacy Over Lip Service
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Inspired by House’s grandfather, George Hulst Jr., a WWII Veteran who never asked for recognition—just to serve—WTT is the embodiment of a long-held personal mission: turn appreciation into impact. For House and his four sons, this isn’t business, it's legacy.
“We don’t know the impact of our actions today on the generations to come,” House said. “What The Truck isn’t an idea that started now it’s a mission over 100 years in the making.”