WhyAI is Empowering Creativity, Not Replacing Jobs: Meghana Chelikani, President of GrowStack, Shares Her Vision
USANews December 12, 2024
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Why AI is Empowering Creativity, Not Replacing Jobs: Meghana Chelikani, President of GrowStack, Shares Her VisionNationwide – November 2024 (USANews.com) – In today’s fast-evolving tech landscape, the conversation around AI often sparks concerns about job displacement. But according to Meghana Chelikani, President of GrowStack, AI is not here to replace marketers or creatives; it’s here to elevate their work, allowing them to focus on higher-level, creative tasks rather than repetitive ones.
“Think of AI like a robot in your home,” Meghana explains. “It’s not about taking away the work you enjoy but about handling the repetitive tasks so you can think more creatively and focus on what truly matters. Just as you wouldn’t need to wash dishes yourself but instead train your robot to do it better every day, AI in marketing lets us train workflows to manage routine posts, reports, and processes, leaving marketers with more time to innovate.”Transforming the Role of Marketers
AI empowers marketers by handling tasks that would normally consume a significant portion of their day. Instead of writing and posting content on a daily basis—often at the expense of work-life balance—marketers can use AI-driven workflows to automate these repetitive processes. In this way, they’re not stepping away from their work; they’re simply shifting their energy toward more strategic, impactful initiatives.
“With GrowStack’s automation features, marketers don’t need to worry about every post or report,” says Meghana. “Instead, they can set up workflows that execute these tasks automatically, allowing them to invest their time in developing creative campaigns and unique brand strategies. It’s about freeing marketers from the routine so they can thrive in the space where creativity lives.”Redefining AI as a Creative Enabler
For Meghana, AI is not just a tool; it’s a creative partner. By automating basic tasks, AI gives professionals the flexibility to approach their work with fresh perspectives, sparking innovation across industries. In marketing, where storytelling, customer engagement, and brand consistency are critical, AI-driven workflows become valuable assets, helping teams achieve their goals without sacrificing creativity.
“AI is about augmentation, not replacement,” Meghana emphasizes. “It’s about giving professionals the bandwidth to innovate while AI handles the groundwork. Marketers can focus on what’s next—what’s exciting—rather than getting bogged down by routine tasks. The value of AI lies in its ability to open doors to creative exploration and strategic thinking.”
As AI continues to evolve, GrowStack remains committed to empowering professionals and businesses to think bigger, take risks, and reach new heights. AI is here to help marketers achieve balance, creativity, and freedom—making it possible for them to focus on the work that moves the needle.
Learn More:
For more insights on how GrowStack is transforming marketing through AI, visit www.growstack.ai.
