Wild Bill's Soda Salutes Fans and Local Retailers in its 5th Year as FanX Sponsor

Verified Article
USA News PR September 14, 2023
Share Share on Facebook Share on Twitter
Wild Bill's Soda Salutes Fans and Local Retailers in its 5th Year as FanX Sponsor


Wild Bill's Soda Salutes Fans and Local Retailers in its 5th Year as FanX Sponsor

Salt Lake City, UT - September 14, 2022 ( - Wild Bill's Soda, a proud veteran-owned craft soda brand, is excited to announce its official sponsorship of the FanX Salt Lake Pop Culture & Comic Convention. This year marks the brand's fifth year as a cherished partner of the event, taking place at the Salt Palace Convention Center from September 21 to 23. FanX promises an extraordinary experience for fans worldwide, with the added delight of Wild Bill's custom co-branded souvenir mugs, offering unlimited refills of their delicious craft soda at the convention. In tandem with this commitment, Wild Bill's Soda continues to expand its retail presence, now available at local, independent retailers and select Associated Food Stores locations.

FanX Salt Lake Pop Culture & Comic Convention is an iconic gathering that draws enthusiasts from across the globe. Featuring celebrity panels, cosplay showcases, exclusive merchandise, and more, FanX offers a richly immersive experience for fans of all ages. As an official sponsor, Wild Bill's Soda will provide attendees with its iconic craft sodas, perfectly complemented by the co-branded souvenir mugs. This initiative is a nod to the discerning tastes of Utah residents who appreciate quality craft soda and embrace Wild Bill's veteran-focused mission.

Simultaneously, Wild Bill's Soda extends its reach by partnering with local independent retailers, including Game Night Games, 7-11 Ranch Restaurant, Sun Valley Resort, The Store, The Fun Collector, Laser Assault, and more. These collaborations, in addition to their partnership with Associated Food Stores at select Maceys, Fresh Market, Dick's Fresh Market, Dan's Fresh Market, Stokes, and Ridley's stores, bring Wild Bill's Soda even closer to consumers who seek authentic, high-quality craft beverages.

"As a veteran-owned brand, we take immense pride in connecting with our community, and FanX is the perfect platform for that," said Michael Russo, Chief Growth Officer of Wild Bill's Soda. "Our enduring partnership with FanX reflects our commitment to providing unique and delightful beverages to pop culture enthusiasts who value authenticity and quality."

Wild Bill's Soda is renowned for its handcrafted, premium sodas, each thoughtfully created with an unwavering commitment to quality. Every sip captures the essence of classic soda flavors with a modern twist. With an expanding retail presence, Wild Bill's Soda is on a mission to become a household name, offering consumers a nostalgic sip and a refreshing alternative to mainstream sodas.

For more information about Wild Bill's Soda and their sponsorship of FanX Salt Lake Pop Culture & Comic Convention, please visit

About Wild Bill's Soda: Wild Bill’s is a premium, non-alcoholic craft beverage company. For over 20 years, Wild Bill’s has traveled the country with their Wild West themed pop-up retail activations, serving over one million customers at fairs, festivals, and conventions. Today, Wild Bill’s unique and nostalgic flavors can be purchased directly from, Amazon, local retailers, and at hundreds of events annually. As a veteran-owned and operated business, Wild Bill’s is committed to supporting veteran non-profit organizations, providing discounted franchise fees, and creating meaningful employment opportunities for our nation's heroes. For more information, please visit

Media Contact: Michael Russo Chief Growth Officer Wild Bill's Craft Beverage Co. Email: [email protected]


Fresh off the press!
Sign up to get the best of USA News delivered straight to your email every morning!