"Intuitive Payments Unveils 'American Business First' to Challenge Shop Pay’s Exploitation with Zero-Cost Processing for Merchants"

**PRESS RELEASE** **FOR IMMEDIATE RELEASE** **Intuitive Payments Launches 'American Business First' to Combat Shop Pay's Exploitation and Empower Merchants with Zero-Cost Processing** **San Francisco, CA – March 28, 2025** – In a bold move to protect American merchants from predatory pricing practices, Intuitive Payments, led by industry veteran Thomas Morgan, has unveiled the "American Business First" initiative. This groundbreaking program aims to expose and counteract the exploitation by Shop Pay, while simultaneously empowering merchants through the introduction of zero-cost payment processing. The initiative is summarized by its slogan: Switch, Support, and Save. Exclusively available for users of the Austin, Texas-based BigCommerce platform, Intuitive Payments is offering an unprecedented 0% markup over interchange and assessments. Paired with advanced Dual Pricing and Surcharge management strategies, the "American Business First" initiative is designed to dramatically reduce payment processing costs, allowing entrepreneurs to reclaim their hard-earned profits. "Shop Pay’s flat-rate pricing model is not just misleading; it's a predatory scheme that obscures exorbitant fees while exploiting regulations intended to protect small businesses," stated Thomas Morgan, founder of Intuitive Payments. "They profit at the expense of merchants, charging a staggering 2.90% on regulated debit card transactions that only cost 0.18%. This pricing scheme is detrimental to our nation's businesses and must be challenged." The "American Business First" initiative explicitly confronts Shop Pay’s manipulative pricing model, undermining the transparency that merchants rightfully deserve. By skirting the intent of the 2011 Durbin Amendment, Shop Pay has taken advantage of regulations meant to support small businesses, pocketing billions while American enterprises struggle to survive. "The Durbin Amendment was created to protect small businesses from exorbitant debit card fees," emphasized Morgan. "Yet Shopify has twisted it into a tool for profit, reporting $5.7 billion in US revenue last year at the direct cost of struggling merchants. In contrast, BigCommerce offers fair, transparent pricing, championing the original purpose of the Durbin Amendment." The recent partnership between TD and BigCommerce has drawn dismissive comments from the CEO of Shopify, highlighting a troubling disregard for genuine merchant support. Intuitive Payments is committed to rectifying this imbalance and ensuring that small businesses can thrive without the burden of exploitative fees. With the launch of "American Business First," Intuitive Payments invites merchants across the nation to take control of their payment processing needs, encouraging them to switch to a system that values transparency, fairness, and the sustainability of their businesses. For more information about the "American Business First" initiative and how to sign up, please visit https://zero-pay.net/ https://www.bigcommerce.com/essentials/

**Media Contact:** Joe Davis Public Relations Manager Intuitive Payments Email: [email protected] Phone: (415) 906-9612 **### Note to Editors:** About Intuitive Payments: Intuitive Payments is dedicated to empowering merchants with transparent and affordable payment processing solutions. Founded by industry experts, the company aims to revolutionize the payment space by focusing on innovation, fairness, and merchant advocacy.

"Intuitive Payments Unveils 'American Business First' to Challenge Shop Pay’s Exploitation with Zero-Cost Processing for Merchants"

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