newsroom

Searchable Helps Roofing Contractors Achieve Record Growth with Focus on Search Engine Optimization and Paid Ads

Verified Article
USA News April 07, 2025
Share Share on Facebook Share on Twitter
Searchable Helps Roofing Contractors Achieve Record Growth with Focus on Search Engine Optimization and Paid Ads

Searchable, a performance-driven digital marketing agency, has been helping roofing contractors across the country dominate search results to drive high-quality leads, close more jobs, and grow their businesses. Focused exclusively on roofing companies with annual revenues of $3 million or more, Searchable has developed a proven system that delivers measurable, long-term results.

Founded by Alex Ratynski, Searchable specializes in search engine optimization (SEO), Google Ads, and Meta Ads, all geared toward roofing contractors seeking a competitive edge in an increasingly crowded digital landscape. The company's mission is clear: to help contractors reach potential clients when they are ready to make a purchase by dominating the most important areas of Google search, including Local Map Pack, Ads, Organic Listings, Video, and FAQ Snippets.

Focused on Results for Roofing Contractors

While many digital marketing agencies serve a wide variety of industries, Searchable has chosen to focus exclusively on roofing contractors with annual revenues of $3 million or more. This targeted approach has given the company an in-depth understanding of the roofing industry’s sales cycles, competitive pressures, and what it takes to drive profits. This focus has led to Searchable developing strategies that are uniquely designed to help roofing companies thrive in a constantly shifting landscape of SEO and paid advertising.

“Search isn’t just a marketing channel; it’s your most valuable sales rep,” says Alex Ratynski, Founder of Searchable. “We focus on capturing demand, in addition to creating it. Our job is to ensure our clients are visible and positioned in all of the critical parts of Google’s search engine. From Local Map Pack to Ads and Organic Listings to Video and FAQ Snippets, we make sure our clients are everywhere their customers are looking.”

Proven Success with Impressive Results

Searchable’s results speak for themselves. Over the years, the company has worked with over 400 businesses, not all of them roofing contractors. However, their recent work with one roofing contractor has been particularly noteworthy. By implementing their tailored search strategies, the client saw explosive growth, skyrocketing from a new startup to more than $12 million in annual revenue within just three years. Year one brought $2.5 million in revenue, year two saw a jump to $7 million, and by the end of year three, the roofing contractor reached $12 million in revenue.

This impressive growth is a direct result of Searchable’s ability to craft performance-based strategies that not only bring in clicks but also lead to closed jobs and sustainable revenue. As Ratynski points out, "Clicks alone don’t matter. Calls, bookings, and closed jobs do — and that’s where we focus."

A Different Approach to Marketing

Searchable’s approach to marketing is rooted in the idea that businesses should focus on driving revenue rather than simply increasing visibility. Many companies have a traditional marketing budget, but this can limit their growth potential if the lifetime value (LTV) of a customer is not properly understood. Alex explains, "Marketing 'budgets' only exist when you don’t know your LTV:CAC ratio, or if it’s not good. When marketing is done well, you won’t place a ceiling on your company's growth. If you can spend $1 and get $5 back, dump as much as you can until that is no longer the constraint of your business."

This philosophy has led Searchable’s clients to scale rapidly and efficiently. Their data-driven approach coupled with meticulous management ensures that every dollar spent on marketing generates a clear path to a reliable return on investment, often leading to exponential growth.

A Repeatable System for Success

The key to Searchable’s success is its repeatable system that positions clients to win in Google’s evolving search engine ecosystem. With a deep understanding of both the roofing industry and search engine dynamics, Searchable has developed a proprietary Blended Search Framework. This system ensures that roofing contractors appear across all five parts of Google’s search engine results — from local results and organic listings to paid ads, video, and FAQ snippets. By showing up in multiple areas, Searchable helps its clients maximize their visibility and capture more leads.

"Roofing companies don’t need to rely on just one form of digital marketing," says Ratynski. "We make sure our clients are dominating all aspects of the search landscape. By leveraging SEO and paid advertising together, we ensure that their business is the first thing customers see when they search for a roofer.”

Only Working with the Best

What sets Searchable apart from its competitors is its exclusive focus on roofing contractors with $3 million or more in annual revenue. This niche specialization allows the company to build an unmatched expertise in helping roofing businesses scale effectively.

"We don’t work with just anyone. We only work with roofing contractors that are ready to take their business to the next level," says Ratynski. "Our clients understand the value of investing in high-quality, performance-driven marketing. They’re not just looking for leads — they want results that turn into bookings and long-term success."

Searchable’s proven system and industry expertise have helped roofing contractors generate steady, high-quality leads that convert into booked jobs and revenue. As the digital marketing landscape continues to evolve, Searchable remains dedicated to staying ahead of the curve and delivering results that matter.

For more information on how Searchable can help your roofing business dominate search, visit their website at www.staysearchable.com/.

Contact Information:

Alex Ratynski
Founder, Searchable
Email: [email protected]
Website: www.staysearchable.com
Google Reviews: Link to Google Reviews


Fresh off the press!
Sign up to get the best of USA News delivered straight to your email every morning!