AdFixus Strengthens Leadership Team with Strategic Senior Hires

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USA News PR September 04, 2023
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AdFixus Strengthens Leadership Team with Strategic Senior Hires

Innovative tech company welcomes seasoned professionals to drive growth and innovation

Sydney Australia, September 4, 2023 ( - AdFixus, a pioneering force in the identity sector, proudly announces the addition of three accomplished leaders to its roster, further solidifying the company's commitment to innovation, growth, and excellence. The new hires, each bringing a wealth of experience and expertise to their respective roles, are set to steer AdFixus into a new phase of development and market expansion.

Aleksandar Andjelkovic- Head of Technology

With a prominent career spanning over 20 years, Aleksandar Andjelkovic joins AdFixus as the Head of Technology. His leadership experience includes notable positions at companies, such as Meta, where he led an amazing London-based team responsible for developing the industry-leading React and React Native frameworks. Prior to this, Aleksandar held the role of Director of Engineering at Frame, which was later acquired by Nutanix. He played an important role in the evolution of Frame's DaaS service and a key role in the growth of the Nutanix Belgrade office.
Throughout his career, Aleksandar has demonstrated his prowess in leadership, fostering the growth of engineering teams and leading transformative projects. His track record includes roles at YCombinator-backed startup Science Exchange, where he led the technical transformation of the Sciex platform into an enterprise-ready product, enabling partnerships with top pharmaceutical companies. Aleksandar's deep commitment to building exceptional teams aligns perfectly with AdFixus mission to develop industry-leading products.

Roland Irwin - Head of Sales

AdFixus is pleased to welcome Roland Irwin as the new Head of Sales. Roland brings over 20 years of dynamic experience in digital marketing and strategy to the table. His remarkable career includes key roles at Toyota, News Corporation, NTT and Adobe, where he most recently led the Experience Platform sales team for strategic accounts in ANZ. His expertise extends across agency, technology, consultancy, and client-side roles, making him a valuable addition to AdFixus.
Roland's impressive background in digital marketing, coupled with his outstanding track record of driving results, will play an integral role in AdFixus growth strategy. Based in Sydney, Roland's deep understanding of the industry landscape will undoubtedly contribute to the company's continued success.

Rob Schmitt - Head of Operations

AdFixus is proud to announce Rob Schmitt as the new Head of Operations. With a remarkable 12+ years as COO/GM leading SaaS businesses and 15 years in product and program leadership, Rob brings a wealth of operational and strategic expertise to the team. He has successfully led all business functions, including Marketing, Sales, Product, and Finance, showcasing his comprehensive skill set.
Rob's recent roles as COO of leading Australian SaaS scale-ups within the MarTech/CDP and Legal Tech industries underscore his ability to drive operational excellence and business growth. Having been involved with AdFixus as an advisor since its inception, his dedication to the company's success is unwavering. Based in Melbourne, Rob's leadership will undoubtedly strengthen AdFixus operational capabilities.
AdFixus is poised for a new era of innovation and growth with the addition of these three esteemed professionals to its leadership team. Each new hire brings unique strengths and experiences that align seamlessly with the company's vision and goals. AdFixus looks forward to the collective expertise and leadership that Aleksandar, Roland, and Rob will provide as the company continues to push boundaries in the technology sector.

About AdFixus
AdFixus is a privately owned technology company with offices in Sydney, London & Singapore. Partnering with leading publishers and brands alike across the globe, to bring transparency and privacy to the digital ecosystem. At AdFixus, we specialise in delivering high-quality technology solutions for the online industry. We take pride in offering innovative, privacy-centric solutions that empower businesses to make the most of their data while building trust with their customers. The company's commitment to building exceptional teams and fostering creativity sets it apart as a trailblazer in the industry. For more information, visit
For media inquiries, please contact: Roland Irwin [email protected] 0410 583 597
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