USIA Announces RED ART exhibition in the city of Geneva
USA News April 17, 2025
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USIA Announces RED ART exhibition in the city of GenevaUSIA, the prestigious international art brand founded in Lisbon in 2009 by Francisco Lacerda, is set to present the RED ART exhibition during the renowned Geneva Art Fair in 2026. The exhibition will take place at Artium Gallery, located at 11, rue de l’Hôtel de Ville 1204 Genève, within the historical Hôtel de Ville, an iconic venue central to Geneva’s political and cultural life.Founded by Francisco Lacerda, USIA (United State of International Artists) works with a diverse range of artists from Europe, the Americas, the Middle East, Africa, and Asia. The brand collaborates with both emerging and established artists, showcasing a dynamic portfolio that spans a variety of disciplines. As part of his broader vision, Francisco Lacerda also manages an extensive art collection, featuring significant works by globally acclaimed artists, including Gerhard Richter, Yayoi Kusama, and Jean-Michel Basquiat.The RED ART exhibition, which will be curated by Francisco Lacerda, will focus on the evocative and multifaceted use of the color red in contemporary art. This project is set to explore the significance of red across history, art, politics, religion, psychology, and society. Through the works of various participating artists, the exhibition will examine how red has been interpreted and redefined through different cultural and personal lenses.Red, often considered a color of intensity and symbolism, will be the central theme of the exhibition. Lacerda’s vision for the project is to delve into the diverse meanings attributed to the color, ranging from its use in political and historical contexts to its more personal and intimate representations. The participating artists — Adelia Clavien, Annika Doring, Claudia Abdelghafar, Eliane Muller, Maria João Vale, Melanie Jost, Miguel Martins, Teresa Martins, Ursula Vargas, and Victoria Menezes Miller — will explore how red has been used to challenge societal traditions, express identity, and comment on psychological, social, and sexual themes.Taking place in the heart of Geneva, at the Hôtel de Ville — an architectural gem that dates back to the 15th century — the exhibition will coincide with the Geneva Art Fair, further elevating its international significance. The Hôtel de Ville is not only a site of political importance, housing the Canton of Geneva’s government, but it is also historically significant as the location of the first Geneva Convention in 1864, marking the origins of the International Red Cross.For those planning to attend, the first day of the RED ART exhibition will be open to the public starting at 3:00 pm, with subsequent days available from 2:00 pm to 7:00 pm. Visitors are invited to experience a diverse range of art pieces, each presenting a unique take on the theme of red. Francisco Lacerda's curation ensures that the exhibition will be a comprehensive reflection on the color's evolution, symbolism, and impact in both historical and modern contexts.For more information on the RED ART exhibition and to explore further details, visit the official USIA website athttps://usia.co.uk/redart-thevenue.phpTo stay updated on news and upcoming events, follow USIA on theirTrustPilot profile for customer reviews and more.
About USIA
Founded in 2009 by the art curator Francisco Lacerda, USIA (United State of International Artists) has become a respected name in the global art world. With a portfolio that spans multiple continents, USIA works with both established and emerging artists, presenting their works in prestigious venues worldwide, from luxury hotels and embassies to renowned museums and auction houses. Francisco Lacerda's expertise and passion for art curation have been integral to USIA's success, establishing the brand as a key player in the international art market.About Francisco LacerdaFrancisco is both artist and curator of contemporary art. A genuine passion for art is a driving force for art curators. This passion fuels their commitment to promoting and preserving the cultural and artistic value of the works they curate. In summary, a successful art curator possesses a combination of artistic knowledge, organizational skills, effective communication, and a deep passion for art. These qualities enable Francisco to create exhibitions that not only showcase individual artworks but also convey a larger narrative or theme to the audience.
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