Amanda Bodette Introduces Phyt Lab: A New Standard in Luxury Activewear for the Modern Athlete

NATIONWIDE - JULY 2025 - (USAnews.com) — In the fitness world, where functionality often takes precedence over style & class, one individual is aiming to change the conversation. Amanda Bodette, a former elite athlete with a deep understanding of both sport and business, is embarking on a mission to create luxury activewear that seamlessly blends craftsmanship with athletic performance. Phyt Lab, Bodette’s innovative new brand, launched its first collection in 2025 with a clear vision: to elevate the way we think about dressing for both fitness and sophistication.

Phyt Lab is more than just an activewear brand—it's a new approach to fitness apparel. Bodette’s philosophy is to step away from the fast fashion and trendy streetwear market, focusing instead on precision, elegance, and functionality. Her aim is not to follow fleeting trends but to establish a new standard where luxury and fitness can coexist. The first collection, titled "Performance with Class," brings together athletic functionality with high-end design in an unprecedented way.

A New Perspective: From Elite Athlete to Luxury Activewear Innovator

Amanda Bodette’s journey reflects the power of combining passion and intellect. As a former elite athlete, she understands the demanding requirements of top-tier fitness gear. With years of leadership experience, Bodette also has a unique ability to approach activewear with a strategic business mindset.

Bodette’s vision for Phyt Lab originated from a simple yet profound realization: the world of fitness apparel was saturated with streetwear-inspired brands or overly utilitarian designs, leaving little room for elegance and sophistication. "Why should high-end fashion be reserved for formal occasions?" she asks. "Fitness is an integral part of a person’s lifestyle, and the right gear should reflect that. It should support you physically but also enhance your presence—whether you’re at the gym, on the go, or out for a social event."

Drawing on her athletic background, Bodette was determined to create activewear that could withstand the intensity of demanding workouts while offering the same level of refinement expected from luxury fashion. Phyt Lab’s inaugural collection reflects this approach: a blend of meticulously crafted designs and premium fabrics that elevate the fitness experience.

Setting a New Standard: More Than Just Activewear

Phyt Lab’s debut collection is not merely another set of workout clothes; it’s a new approach to luxury activewear. By elevating the design process to the level of high-end fashion, Bodette is responding to the needs of the modern athlete—those who value both performance and sophistication. This collection is for individuals who view fitness as a key part of their lifestyle and want their gear to reflect both their physical goals and sense of style.

Unlike many brands that focus heavily on street style or athleisure trends, Phyt Lab offers a refined alternative—activewear that combines elegance with functionality. The first collection uses premium materials and thoughtful tailoring, designed not only for comfort and performance but for a sleek, sophisticated look that transitions effortlessly from the gym to other social settings.

“It’s about empowering our customers,” Bodette says. “Phyt Lab is for those who not only want to perform at their best but also feel confident and stylish while doing it.” Whether you’re in the middle of an intense workout, heading to a business meeting, or out for a social event, Phyt Lab’s apparel helps you move through your day with poise.

Luxury Meets Performance: Phyt Lab’s Impact on the Fitness Industry

Phyt Lab is making waves in the activewear industry by focusing on sustainability, craftsmanship, and design integrity—three pillars often overlooked by fast-paced brands. Bodette’s dedication to quality ensures that each piece in the collection isn’t just clothing; it’s an investment in both performance and luxury.

“The activewear market has lacked a brand that balances elegance with functionality,” Bodette explains. “That’s the gap we’re filling at Phyt Lab. Our mission is to set a new standard for luxury in fitness apparel.”

Phyt Lab’s designs are about more than looking good—they are about helping individuals perform at their highest potential while feeling comfortable and confident. With cutting-edge fabric technology, the collection supports both movement and breathability, all while maintaining a tailored, refined aesthetic. Phyt Lab aims to set the stage for the future of luxury activewear.

Looking Ahead: Phyt Lab’s Vision for the Future

Phyt Lab’s first collection is only the beginning. As the brand continues to grow, Bodette is committed to pushing the boundaries of what’s possible at the intersection of fitness and high fashion. "We’re not here to be just another brand. We’re here to reshape the idea of what luxury activewear can be," she says.

With plans to innovate further in fabric technology, sustainability, and collaborations with top athletes and designers, Phyt Lab is poised to make a lasting impact on the luxury activewear space.

Explore the Future of Activewear with Phyt Lab
Phyt Lab’s debut collection is now available. Experience the perfect balance of luxury and performance by visiting www.phytlab.com. You can also follow the brand’s journey on Instagram at @phytlab to stay updated on new releases and brand news.