April Jones Insurance: A Journey of Empathy, Innovation, and Resilience

NATIONWIDE - AUGUST 2025 - (USAnews.com)

April Jones Insurance: A Journey of Empathy, Innovation, and Resilience

In 2017, April Jones took a bold step to change the trajectory of her career and the way insurance is delivered in North Carolina. Leaving behind the security of a captive agency, she founded April Jones Insurance, with a clear mission: to provide personalized, empathetic, and flexible insurance solutions while making a real impact on her community. What began as a one-person operation has now grown into a trusted agency with three locations in Wilmington, Hampstead, and Pittsboro.

But April’s story isn’t just about business growth, it’s about resilience and staying true to a mission built on integrity and relationships.

Building From the Ground Up

April’s journey began with humble roots in North Carolina. After earning her degree from the University of North Carolina Wilmington, she entered the insurance world as a captive agent. It didn’t take long for her to recognize that many clients needed more than just policies they needed a trusted partner who could offer tailored, flexible solutions. This realization led April to start her own agency, building it from the ground up.

The agency’s early years were challenging, but April’s focus on service, education, and client advocacy quickly set her apart in a competitive market. By nurturing referral partnerships, especially with real estate professionals, and ensuring that each client felt seen and valued, April created a model for sustainable, organic growth. Word-of-mouth referrals and long-term relationships, rather than cold calls or purchased leads, drove the agency’s success.

High-Tech, High-Touch Approach

Today, April Jones Insurance is a thriving, tech-savvy agency. With a team of 12, including virtual assistants, April has found the perfect balance between technology and personal service. She integrates AI and automation to streamline operations, but ensures that every client interaction remains personal and meaningful.

This approach allows the agency to offer efficient, effective solutions while preserving the human touch that clients value. From answering questions to providing custom recommendations, April and her team emphasize transparency and communication, ensuring clients always feel informed and supported.

Navigating North Carolina’s Unique Insurance Landscape

April’s deep understanding of the North Carolina market has been crucial to her agency’s success. The state’s unique insurance challenges, including coastal regulations, storm risks, and a growing real estate market, demand tailored solutions. By staying informed on these issues, April has positioned her agency as a trusted advisor for individuals, families, and businesses across the state.

Her offices in Wilmington, Hampstead, and Pittsboro allow her to serve communities with specialized needs, and her reputation as a local expert is solidified through her engagement in industry events and thought leadership.

Empathy, Integrity, and Leadership

At the heart of April Jones Insurance is a commitment to integrity and empathy. April lives by the mantra “Make it happen but make it matter.” This philosophy is reflected in the way she leads her team and serves her clients, always prioritizing what’s best for them, even when it’s not the easiest or most profitable option.

As a female entrepreneur in a traditionally male-dominated industry, April’s leadership is an inspiration. She mentors young women and other aspiring business owners, empowering them to pursue their dreams with integrity and confidence.

Awards and Recognition

April’s hard work and dedication have earned her recognition, including being named a 2024 Enterprising Women of the Year honoree. This acknowledgment celebrates not only her success as a business owner but also her contributions as a mentor and advocate for women in business.

However, for April, the real reward comes from the lasting relationships she’s built and the trust her clients place in her. Her agency’s growth is a testament to her commitment to providing exceptional service and acting in her clients' best interests.

Protecting What Matters Most

April Jones Insurance continues to grow, offering expertise in property, casualty, life, and specialty insurance products. April’s mission remains clear: to provide North Carolina families and businesses with the coverage they need, backed by a personal, relationship-first approach.

April Jones Insurance proudly serves individuals, families, and businesses across North Carolina protecting what matters most in the place we all call home.

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Find April Jones Insurance at:
1213 Culbreth Dr, Wilmington, NC
51 S End Ct, Hampstead, NC