Balkan Trails: Discovering the Hidden Gems of the Balkans

NATIONWIDE - NOVEMBER 2025 - (USAnews.com) — The Balkans, a region rich in history and diverse cultures, remains one of Europe's most captivating and lesser-known travel destinations. Despite its stunning landscapes and deep-rooted traditions, many travelers often overlook the Balkans in favor of more popular European countries. This is starting to change, thanks to companies like Balkan Trails, a Romanian tour operator with a fresh approach to exploring this fascinating region.

Founded in 2009 by Vlad Trestian and his wife Zoe, a native of Bulgaria, Balkan Trails was established with a clear mission: to offer personalized and immersive travel experiences in the Balkans. The company’s focus on Romania and Bulgaria has quickly gained attention, and it is now expanding its offerings to include Albania, North Macedonia, Kosovo, and Serbia.

A Personalized Travel Experience

What sets Balkan Trails apart from larger, more commercial tour operators is its dedication to creating bespoke travel experiences. Rather than offering one-size-fits-all itineraries, the company specializes in crafting customized trips that align with each traveler’s interests. Whether it’s a private wine-tasting tour in Bulgaria’s famous vineyards, a cooking class with a local chef in Romania, or a visit to a hidden monastery in North Macedonia, every journey is designed to offer a deeper connection with the region.

Balkan Trails’ founders, Vlad and Zoe, bring their personal knowledge and ties to the Balkans into every trip they organize. This hands-on approach ensures travelers receive not just a tour, but a genuine, immersive experience. The company’s emphasis on local culture and history, alongside their personalized service, has led to positive reviews from guests who appreciate the unique perspective and deeper connection to the regions they explore.

The Importance of Cultural Immersion

Balkan Trails’ approach to travel emphasizes immersion in local culture, which distinguishes their offerings from typical sightseeing tours. Rather than simply visiting famous landmarks, travelers are encouraged to engage with the communities they visit. Guests might take part in traditional workshops in Romania, sample locally produced delicacies on food tours, or visit family-owned vineyards in Bulgaria, where they can learn about winemaking from generations-old traditions.

Such cultural experiences allow travelers to connect more intimately with the region’s people and their traditions. The company's commitment to offering authentic encounters is at the heart of its approach. “We aim to give our guests a richer experience than simply seeing the sights. It’s about building connections with local communities and understanding their way of life,” says Vlad.

Expanding Travel Options in the Balkans

As interest in the Balkans grows, so does Balkan Trails’ reach. The company is preparing to expand its offerings to include more destinations in the region, including Albania, Kosovo, North Macedonia, and Serbia. These countries, which have long been underrepresented in mainstream travel guides, offer a wealth of untapped cultural, historical, and natural attractions.

The company’s expansion into these new areas allows it to provide travelers with even more opportunities to explore the region’s diversity. From Albania’s pristine beaches to the vibrant capital of Serbia, Balkan Trails is dedicated to showcasing the lesser-known yet remarkable destinations across the Balkans.

Sustainability and Support for Local Communities

Balkan Trails also prioritizes responsible tourism. The company partners with locally-owned accommodations, ensuring that travelers stay in family-run hotels and guesthouses that offer an authentic experience. This approach helps support the local economy and ensures that travelers can truly experience the culture of the places they visit.

By focusing on small, independent businesses, Balkan Trails offers a more intimate, personalized stay compared to larger hotel chains. This philosophy aligns with the company’s commitment to sustainable tourism that benefits both travelers and the communities they visit.

Positive Feedback and Growing Recognition

Over the years, Balkan Trails has received praise from travelers for its personalized service and in-depth knowledge of the region. Many guests note that the company’s flexibility and willingness to adapt to individual preferences set it apart from other tour operators. Their tours are designed to be more than just vacations; they are about creating lasting memories and experiences that resonate long after the trip is over.

While the company’s reviews on platforms like, Trustpilot, and TripAdvisor are a testament to its commitment to quality, Balkan Trails continues to focus on providing an exceptional experience for each guest, ensuring that no two journeys are alike.

A New Chapter for Balkan Trails

As the company continues to grow, it remains focused on delivering tailored experiences that connect travelers with the rich cultural heritage of the Balkans. Whether visitors are exploring Romania’s medieval castles, enjoying Bulgaria’s wine regions, or discovering the beauty of Serbia, Balkan Trails is committed to providing enriching, authentic travel experiences that go beyond the typical tourist itinerary.