From Antarctica to Autobahns: The Prince Adventures Story

On the edge of the Antarctic Peninsula, icebergs cracked and shifted in the frigid water. Jakki and Jamie Prince leaned against the rail of their expedition vessel, watching a pod of humpback whales rise from the depths in unison. For many, this would have been the highlight of a once-in-a-lifetime journey. For the Princes, it was research. Each wildlife encounter was another layer of knowledge they would bring back to their clients through their company, Prince Adventures, serving clients across Canada & the United States.

At the heart of Prince Adventures is a philosophy: travel should not just be a trip but a story. Over the years, the company has grown from a passion project into a recognized leader in luxury and expedition travel, specializing in the world’s most remote frontiers and adrenaline-filled escapes.

Origins of a Passion

Jakki and Jamie’s story began not in an office but on open roads, bustling ports, and distant horizons. From the earliest years of their relationship, travel became their shared language. They soon became the go-to planners for friends and family, creating seamless itineraries filled with memorable details.

This gift evolved into Prince Adventures, a company rooted in authenticity. From the beginning, they had already experienced many destinations allowing them to recommend what they had personally experienced. This commitment to firsthand expertise ensured every client could trust their advice.

Building a Company Through Experience

The early days of Prince Adventures were fueled by long hours and continuous exploration. Jakki and Jamie traveled widely, lived abroad, covering all seven continents, swimming in every ocean, and sailing on more than 32 cruises with 11 different cruise lines. Each trip was both personal and professional, providing them with knowledge that could not be found in brochures.

Their approach quickly resonated. Within their first year, they achieved the top sales level among more than 1,200 advisors, an accomplishment they have repeated annually since. Their reputation grew not from aggressive marketing but from trust built on shared passion and lived experience. Serving clients across Canada & the United States, they quickly gained a reputation as a trusted and passionate travel agency.

Defining Niches in a Competitive Field

As the company expanded, the Princes honed in on specialties where their expertise stood out. Certified as Polar Pro experts, they became trusted advisors for journeys to the Arctic and Antarctic. These expeditions are complex and transformative, requiring in-depth knowledge of vessels, wildlife, and conditions.

Prince Adventures also created a niche with its Backroads signature exotic car driving holidays. These group and self-drive experiences combine luxury with performance, guiding travelers across Europe’s alpine passes, coastal highways, and iconic stretches of unrestricted Autobahn. Few agencies blend adventure and refinement in this way, which made Prince Adventures an innovator in the field.

“Luxury travel isn’t just about where you stay, it’s about how it makes you feel,” Jakki explains. For clients, that feeling ranges from awe at the sight of Antarctic ice to exhilaration on a winding mountain road.

A Commitment to Community

Despite their global reach, the Princes remain closely connected to their home in Guelph, Ontario. Over the years, Prince Adventures has raised more than $400,000 for Big Brothers Big Sisters of Guelph and other local charities. Their community-focused initiatives, often tied to their love of exotic cars and events, reflect the same creativity they bring to travel.

This balance of local impact and turning a passion into a business also helped earn Jakki recognition as one of Guelph’s Top 40 Under 40.

A Distinctive View of Luxury

In the world of travel, luxury often means five-star hotels or exclusive resorts. For Prince Adventures, luxury means meaning. Their philosophy emphasizes not only comfort but also emotional resonance.

“Travel isn’t our job or hobby—it’s our way of life,” Jakki notes. “Every destination we explore is research for creating the most extraordinary experiences for the people we serve.”

From snorkeling with sea lions in the Galapagos to exploring resorts and living in Barbados or testing new expedition vessels, every step is designed to ensure travelers return with lasting stories.

A Team Built on Shared Curiosity

The human side of Prince Adventures is its strongest asset. Today, the company includes nine expert advisors, each chosen for their curiosity and dedication to firsthand learning. This team culture ensures clients feel like members of a community, not just customers.

By investing in knowledge and relationships, Prince Adventures has built a reputation for journeys that feel both personal and exceptional.

Evergreen Awards proudly recognizes Prince Adventures as the Best Luxury Expedition & Adventure Travel Agency in Guelph, Canada of 2025. Founded by Jakki and Jamie Prince, Prince Adventures has earned a reputation for crafting unforgettable travel experiences that span the globe, from the pristine wilderness of the Arctic and Antarctica to the thrill of exotic car driving holidays across Europe. With a passion for exploration and a deep commitment to providing unparalleled service, Prince Adventures has set itself apart as a leader in luxury travel, specializing in polar expeditions and adventure-filled journeys.

Looking to the Future

The future of Prince Adventures is rooted in the same principles that defined its beginning: passion, authenticity, and exploration. With interest in polar expeditions, luxury cruises, and unique adventure travel continuing to grow, the company remains dedicated to guiding travelers to the world’s most inspiring destinations.

“We believe everyone should take the opportunity to explore the most remote corners of our planet,” Jamie reflects. “Places like Antarctica, the Galapagos, or the Arctic don’t just change how you see the world. They change how you see yourself.”

Begin Your Journey with Prince Adventures

Prince Adventures is more than a travel agency. It is an invitation to live your story differently, to seek experiences that resonate deeply, and to return with memories that last a lifetime.

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