From Ashes to Impact: How Sherry Double Turned Near-Death and Repeated Fires Into a Global Framework for Reinvention
Sherry Double’s journey from personal loss and trauma to founder of FireproofCEO™ offers a roadmap for transformation.
By
Sep 5, 2025
NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — In a moment of unimaginable crisis, Sherry Double faced life-altering choices that would define her future. Having survived literal and metaphorical fires—personal loss, medical trauma, and business collapse—Sherry chose to rebuild, rising from the ashes of adversity. Her story is one of transformation, not only for herself but for others who are ready to embrace reinvention.
The Foundation of FireproofCEO™
FireproofCEO™ isn’t just a business; it’s a platform designed to help individuals and organizations rebuild after hardship. Sherry Double founded FireproofCEO™ after navigating profound personal and professional challenges. Sherry had already built a successful career in real estate, founding her own brokerage and co-founding a fintech company, but a series of personal losses—including the destruction of her home in a fire and a life-threatening medical experience—pushed her to rethink everything.
Rather than succumb to despair, Sherry used these crises as a catalyst for growth. The principles she developed during these difficult times eventually led to the creation of the Fireproof Framework™, which integrates her personal experiences with actionable strategies for others to follow. The core of this framework includes the Phoenix Protocol™ and
Rise Ritual™ Method—two tools that guide people through the process of turning pain into strength and developing the resilience to rebuild their lives and businesses.
Turning Point: The Moment of Choice
Sherry’s turning point came during a period when multiple challenges converged—physical trauma, personal loss, and the emotional burden of past experiences. Instead of allowing these pressures to define her, she turned inward, embracing ritual and mindfulness as a way to reclaim her agency. The moment she chose to lean into these practices became the foundation for her future work.
She realized that this was her “Phoenix moment”—a chance to burn away what no longer served her and begin anew. This period of reflection and rebuilding laid the groundwork for the Fireproof Framework™, a comprehensive approach to strategic reinvention.
The Birth of the Fireproof Framework™
During a transformative 100-day journey across eight countries, including the UK, Europe, and Dubai, Sherry spoke at five major international events, sharing her insights on resilience and personal transformation. It was during this journey that her framework began to take shape. The Fireproof Framework™, underpinned by the Phoenix Protocol™ and Rise Ritual™ Method, guides individuals through the reinvention process—helping them turn pain into power and use challenges as stepping stones to success.
Sherry’s framework stands out because it’s based on lived experience. Rather than offering abstract theory, FireproofCEO™ provides a set of actionable steps grounded in Sherry’s own trials and triumphs. This approach equips individuals with tools to tackle personal and professional reinvention, making it accessible and practical for a wide range of people.
What Makes FireproofCEO™ Different
What sets FireproofCEO™ apart is the fact that it draws directly from Sherry’s lived experiences. Many leadership and personal development brands offer generalized advice, but Sherry’s framework is built on overcoming real obstacles. It’s a system born from trauma, resilience, and the power of choice.
The Phoenix Protocol™ is not a theoretical tool but a proven method that helps individuals process and overcome their deepest challenges. The Rise Ritual™ Method builds upon this by providing a structured approach to healing and growth. Together, these tools form a roadmap that guides individuals toward lasting transformation.
Sherry's message is clear: reinvention is not just about survival—it’s about thriving in the face of adversity. The Fireproof Framework™ offers a comprehensive, long-term strategy that emphasizes sustainable personal and professional growth, making it valuable for anyone looking to rebuild after a setback.
Sherry’s Global Impact
One of the key moments in Sherry’s journey was the Start Over World Tour, where she traveled across eight countries, speaking at five major events about resilience, healing, and reinvention. The tour served as a platform to spread her message and empower others to make their own transformation.
Sherry’s message resonated with leaders, founders, and professionals who were navigating their own crises, and the success of the tour reinforced the widespread demand for frameworks that help people rise above their challenges.
Reinvention: A Philosophy of Choice
At the core of Sherry’s work is the philosophy of reinvention. For Sherry, reinvention is a conscious decision. She believes that reinvention is not merely a response to change, but a deliberate, empowering choice to move forward with greater clarity and purpose.
Her philosophy is encapsulated in her own words: "Reinvention is by choice. Forgiveness is freedom. Pain to power. Power to the fires you survived."
This philosophy informs everything Sherry does, from her public speaking engagements to the Fireproof Framework™. She emphasizes that, regardless of the challenges individuals face, they can choose how to respond and create a future shaped by their own actions and decisions.
Sherry Double: Best Empowerment Leader in Canada of 2025
Sherry Double, the founder of FireproofCEO™, has been honored as the Best Empowerment Leader in Canada of 2025 by Best of Best Reviews. This prestigious recognition highlights her remarkable journey from overcoming personal and professional challenges to guiding others through their own transformational journeys. Sherry’s work with the Fireproof Framework™, Phoenix Protocol™, and Rise Ritual™ method has not only inspired but provided actionable steps for countless individuals worldwide to reinvent their lives and achieve lasting success.
Moving Forward
As FireproofCEO™continues to grow, Sherry remains dedicated to helping individuals and businesses embrace reinvention. Her upcoming book, currently in development, will explore these themes further, offering readers additional insights and actionable steps for transformation.
Sherry’s journey—from near-death experiences to entrepreneurial success—serves as a reminder that no matter how overwhelming life’s challenges may seem, reinvention is always possible. By leaning into resilience and using the tools of healing and growth, anyone can turn their trials into opportunities for success.
Sherry Double’s message is one of empowerment and transformation. Whether you’re navigating personal loss, business challenges, or health struggles, FireproofCEO™ offers the tools, strategies, and support you need to rebuild and thrive.
To learn more about the Fireproof Framework™, connect with Sherry on Instagram @thecomebackwarrior or LinkedIn, and stay updated on the release of her upcoming book. Explore how the Phoenix Protocol™ and Rise Ritual™ can help you turn your pain into power and create a future that reflects your true potential.
Connect with Sherry online:
