Golf Wear That Celebrates Australia, Loud and Proud: Birdie Down Under Takes the Fairway by Storm

Golf has long been synonymous with quiet tradition, muted colours, and strict attire codes. But at Birdie Down Under, the game is getting a whole new look — one that’s bold, colourful, and as full of personality as the players who wear it. This Aussie-designed brand is out to prove that golf wear doesn’t need to be boring or stifling. Instead, it can be fun, vibrant, and something that truly reflects the uniqueness of Australia — all while offering the performance needed to keep you cool on the course.

Founded by Alex Rankin, Birdie Down Under was born from a simple but powerful idea: to create golf wear that speaks to the modern golfer and outdoor enthusiast. Alex’s journey to creating the brand started with her frustration over the lack of options that blended personality with functionality. “I’m more of a hacker than a golfer — and maybe that’s exactly why this works,” Alex admits. “I couldn’t find a shirt I wanted to wear, so I made one. Then I made ten.”

The result is a refreshing departure from the stuffy, neutral-toned golf shirts that have dominated the market for years. Instead of sticking with traditional navy, beige, and plaid, Birdie Down Under offers a bold collection of shirts that feature cheeky Aussie wildlife, landscapes, and humour. From swooping magpies to the irrepressible bin chickens, these designs are as loud as the land down under itself.

“We’re not here to blend in. We’re here to make golf wear as fun as the game should be,” says Alex. Her motto? “Goodbye beige. Hello bin chickens, galahs, drop bears and magpies in flight.”

Birdie Down Under isn’t just about bold designs and cheeky prints – it’s about creating shirts that perform as well as they look. These shirts are designed to move with you, not against you. Each polo is crafted with premium four-way stretch fabric, giving golfers full freedom to swing, chip, and putt without restriction. Whether it’s sunrise tee-offs or chasing birdies until sundown, these shirts are built to keep players cool, confident, and comfortable in all conditions.

Performance aside, sustainability is stitched into the fabric of the brand – literally. Birdie Down Under partners with a supplier that goes above and beyond to source top-tier recycled materials, even if it means higher production costs. Every shirt is made using 5–8 recycled PET bottles, transforming waste into high-performance, moisture-wicking, breathable gear with built-in SPF 50+ sun protection.

“It’s not just about looking good,” says founder Alex. “It’s about doing good, too.”

This commitment to quality and the planet is at the heart of the brand’s mission. As Alex puts it, “This isn’t just about making clothes; it’s about creating a movement toward a greener, more sustainable future – one shirt at a time.”

But it’s not just about making a statement on the course — it’s about inclusivity too. Birdie Down Under offers fits and cuts that suit men, women and all body types, ensuring that everyone can wear a shirt that makes them feel good. Whether you’re a seasoned golfer or a casual weekend warrior, there’s a shirt that will fit your style — and your body.

And for those who like to go the extra mile, Birdie Down Under offers customization options that let customers design their own shirts. Whether you're organizing a golf event, a tour, a team outing, or just want something uniquely yours, the brand’s customisation services allow for true personal expression.

“We believe that every shirt should tell a story,” Alex explains. “It’s Aussie identity you can wear... without looking like a souvenir shop exploded all over you.” Whether it’s the fiery plumage of a galah, the legendary drop bears, or the whimsical chaos of bin chickens, Birdie Down Under’s designs spark conversation and pride. Each print is not just a design, but a celebration of Australian culture, humour, and the beauty of the country’s wildlife.

Birdie Down Under is more than just a fashion brand; it's a movement that stands for individuality, sustainability, and, most importantly, fun. Golfers are tired of blending in with the crowd, of wearing the same drab polos that every other golfer has on. They want something that represents their personality, something that’s as bright and bold as the game they love. Birdie Down Under is giving them that — and more.

With shirts that feel as good as they look and a mission that’s built around inclusivity and environmental responsibility, Birdie Down Under is proving that golf wear can be loud, proud, and full of personality. And for the social golfer, the weekend warrior, or anyone who loves the outdoors and wants to make a statement — this is the brand that finally speaks to them.

To learn more about Birdie Down Under’s range of bold, Aussie-inspired golf shirts and to get yours today, visit www.birdiedownunder.com or check them out on Instagram and Facebook.

Social Links:

• Website: www.birdiedownunder.com

• Instagram: @birdie.down.under

• Facebook: @birdie_down_under