How Twelvita Is Redefining Snacking with Whole Fruits and Vegetables

It all began with a simple, yet profound question: Why can’t snacks be both healthy and delicious?

For Ryan and his wife, Huan, this thought evolved into a mission that not only transformed their snacking habits but also led to the creation of a new brand, Twelvita. Their journey from frustration to innovation reflects their commitment to changing the way we think about snacking, proving that food can both taste great and be beneficial for your body.

A Personal Journey: The Birth of Twelvita

Like many couples, Ryan and Huan loved snacks. But when she became pregnant, they noticed that many of their favorite go-to treats were filled with unhealthy ingredients, fried, overly processed, loaded with sugar, and unhealthy fats. This realization led them to ask: Why isn’t there a snack option that’s both healthy, flavorful, and enjoyable without the guilt?

Rather than settling for the status quo, the couple began searching for healthier alternatives. However, most “healthy” snacks they found were either bland, too salty, or simply unsatisfying. That’s when they decided to take matters into their own hands.

“We were determined to create a snack that wasn’t just good for you, but also tasted great,” Ryan explains. “That’s when we realized that working directly with farmers and starting from scratch could make a real difference.”

The Journey to Finding the Perfect Snack

Their search led them to local farms, where Ryan and Huan met with farmers, explored various fruits and vegetables, and tested numerous varieties to find the perfect ingredients. Twelvita was born out of this deep commitment to quality, choosing ingredients with care to ensure they met the highest standards.

What distinguishes Twelvita from other brands is their focus on authenticity. Every ingredient is carefully selected to create a snack that offers real, unadulterated flavors. For example, when sourcing okra, the team chooses only the perfect length, between 3.9 and 4.7 inches, for the ideal texture. This attention to detail ensures that every snack delivers a satisfying experience.

“The small things matter,” Ryan says. “People who care about what they eat want quality, authenticity, and food that feels good. That’s what we’ve created.”

The Twelvita Difference: Nature in Every Bite

Twelvita’s mission is simple: make snacking feel as good as it tastes. Guided by the line “Nature in Every Bite,” the brand uses real produce—gently baked to highlight each ingredient’s natural flavor and a clean, satisfying crunch.

Today, Twelvita offers six varieties—from Original Okra, Shiitake, Green Bean, and Fuji Apple to bold Wasabi Okra and Wasabi Shiitake. Made with thoughtfully sourced ingredients and a short, straightforward label, Twelvita is a favorite for plant-forward eaters and anyone looking for better-for-you snacking. Many customers also enjoy it as a GLP-1–mindful option: portion-friendly, fiber-forward, and genuinely satisfying. And while every diet is personal, Twelvita can be keto- and paleo-friendly depending on your goals and macros.

The Health Benefits: Delicious Meets Nutritious

Twelvita’s snacks not only taste great, they are designed to fit into a balanced lifestyle, whether you’re a busy professional, a health-conscious parent, or someone who simply wants a guilt-free snack. Here’s how Twelvita snacks can complement your diet:

1. Fiber-Forward Satisfaction:
   Made from vegetables and fruit, Twelvita offers a naturally fiber-forward crunch that helps you stay satisfied between meals.

2. Fits Modern Lifestyles:
   From plant-based routines to macro-conscious eating, Twelvita is designed to be an easy, everyday grab-and-go snack.

3. Simple, Straightforward Ingredient:
   No heavy processing—just real produce and a clean approach that keeps the focus on taste, texture, and quality.

Customer Love: Twelvita’s Growing Community

As the brand grows, so does its loyal following. Customers rave about the taste and quality of Twelvita snacks, particularly their ability to feel good about their food choices.

“I never thought I’d find a snack that was both healthy and delicious,” shares one satisfied customer. “The okra and shiitake mushrooms are perfect, crunchy and satisfying, and I don’t have to feel guilty.”

Expecting mothers have also found Twelvita to be a great option, providing a healthy snack during pregnancy cravings that doesn't compromise on taste or health.

What’s Next for Twelvita?

Twelvita is just getting started. As more people discover the brand, they plan to expand their product offerings while maintaining their commitment to high-quality, healthy snacks.

“Our goal is to change the way people snack,” says Ryan. “We want to keep innovating and providing options that help our customers enjoy healthier, more sustainable snacks.”

Ready to Make the Switch?
If you’re looking for healthier, more flavorful snacks, Twelvita offers an alternative you can feel good about. Explore their full range of products on Twelvita’s website, or follow them on Instagram. You can also find their snacks on Amazon.

Indulge in nature’s best with Twelvita snacks, a delicious, nourishing choice for your next snack.