How Two Parents Built a Movement That’s Redefining Fitness for Moms and Dads

NATIONWIDE - NOVEMBER 2025 - (USAnews.com)

Parker, Colorado

In a world where high-performing parents are juggling careers, carpools, and constant demands, finding time for fitness can feel impossible. Yet, for Justin and Allison, co-founders of Live Your Ten, that challenge became the foundation of a movement redefining what health looks like for modern moms and dads.

From Burnout to Breakthrough

Before launching Live Your Ten, both Justin and Allison spent over a decade trying to dial in their fitness goals, while simultaneously coaching clients across different life stages. They saw a troubling pattern: the fitness world catered to people with copious amounts of ntime & energy to spend in the gym,  not the busy professionals trying to balance success with parenthood.

“Parents are expected to perform at a high level in every area,  work, family, relationships,  but when it comes to fitness, the system doesn’t fit their reality,” says Justin. “After years of pursuing our careers, running businesses, raising kids, and trying every traditional program ourselves, we realized parents needed something different,  something designed for them.”

That realization led to the creation of Live Your Ten, a science-backed, mindset-driven program built around the principle that when parents thrive, their entire family does too.

The IGNITE Method: Where Science Meets Real Life

At the core of Live Your Ten is the IGNITE Method, a sustainable system that blends metabolic optimization, strength training, and mindset transformation. Instead of the industry standard of endless workouts & restrictive meal plans. The IGNITE Method places an emphasis on planning for carbs & eating out, instead of avoiding it altogether!

Using data from bloodwork and body composition scans, each client receives a personalized roadmap that helps them lose fat, build muscle, and restore energy efficiently. The program combines metabolic science with habit psychology, empowering parents to build consistency and confidence that lasts.

“The science gives us the blueprint,” says Allison. “And the mindset is what makes it stick. We teach parents how to think differently about fitness,  not as punishment or pressure, but as power and permission to live fully.”

The Mindset Behind the Movement

Mindset coaching is the often-overlooked ingredient that fuels every transformation at Live Your Ten. Justin and Allison integrate performance psychology into their coaching,  helping clients overcome self-sabotage, all-or-nothing thinking, and the guilt that often accompanies putting themselves first.

“All the macros and workouts in the world won’t matter if your mindset isn’t aligned,” says Justin. “We help parents shift from survival mode to growth mode,  so they stop feeling stuck and start performing like the leaders they are in every other area of life.”

Clients learn to redefine success beyond the scale,  building not just stronger bodies, but stronger identities as parents, partners, and professionals.

Results That Speak for Themselves

Since launching, Live Your Ten has helped over 500 parents lose more than 10,000 pounds collectively, all while improving energy, focus, and confidence. Many describe it as the first time they’ve found a program that fits into their life instead of taking it over.

“Our clients are managers, teachers,executives, nine to fiver’s & entrepreneurs,  all parents who thought they didn’t have time,” says Allison. “We show them that fitness doesn’t have to compete with their family or career. It can enhance both.”

A Program Built by Parents, for Parents

Justin and Allison’s own journey as parents of two young children grounds everything they teach. They understand the late nights, the unpredictable schedules, the mental fatigue,  because they’ve lived it.

“We built this program out of necessity,” says Allison. “We were tired of choosing between family, work, and health. Live Your Ten was born from our belief that you can have all three,  if you have the right strategy.”

Their story is one of resilience and reinvention,  a testament to what’s possible when purpose meets experience. With more than a decade in the fitness and mindset coaching world, they’ve distilled years of lessons into a system that helps parents win in fitness and in life.

About Live Your Ten

Live Your Ten is a fitness and lifestyle program designed by parents, for parents. Founded by Justin and Allison, the program coaches high-performing moms and dads lose fat, build muscle, and reclaim their energy in under four hours per week,  without sacrificing family time or their favorite foods.

Through their signature IGNITE Method, which blends bloodwork analysis, strength training, nutrition, and mindset coaching, Live Your Ten empowers parents to thrive in fitness, family, and faith,  ensuring their physical health matches their professional success and personal fulfillment.

Visit Live Your Ten Instagram, Youtube and LinkedIn to learn more about their transformative fitness program and start your journey to elite fitness today.