Kawaii Lab Games: Expanding the World of Family Card Games at Toy Fair New York 2026

Kawaii Lab Games made waves at Toy Fair New York 2026, where the company showcased its expanding portfolio of family card games. The event marked a key milestone in the company's growth, solidifying its position as a rising star in the family gaming market. With a focus on fun, accessible, and screen-free experiences, Kawaii Lab Games captivated attendees, proving that their games are more than just entertainment, they are designed to bring families together in a meaningful way.

The Origin Story: A Family-Focused Mission

Founded by Daniel López de Medrano, Daniel López de Medrano Jr., and Juan Carlos Santana, Kawaii Lab Games was born from a desire to create family-friendly card games that offer more than just fun. The company’s vision is to fill the gap for screen-free games that families can enjoy together. Drawing inspiration from kawaii-style art, the games feature adorable, approachable characters that appeal to both children and adults. The founders believe in the power of bonding through play, and that vision continues to drive the company’s success.

Overcoming Challenges: Navigating Growth and Transition

Kawaii Lab Games’ journey wasn’t without its challenges. A significant turning point came when the company transitioned from a joint project between two family-owned businesses into a fully independent entity. This change required rebranding, reprinting their initial games, and making key operational adjustments. Despite these hurdles, the founders remained determined. The transition allowed them to fully dedicate their efforts to the development and publishing of family card games under the new entity, Kawaii Lab Games LLC, ensuring each product met their high standards of quality and creativity.

A Turning Point: The Holiday Launch and What’s Next

In late 2025, Kawaii Lab Games successfully launched its first titles on Amazon, and the response was nothing short of spectacular. Families embraced the games, validating the founders’ vision and setting the stage for even greater things. Following the success of Carrot Boom!, Screaming Billy, and BattleMatch, the company is expanding its catalog with three new titles: Cruising Duck Mystery, Tic-Tac Twist, and 1-2-3 Monkey Flip. These games will join the earlier releases, bringing the total to six games. With each new release, the company continues to innovate, ensuring that their games remain fresh, fun, and engaging for families everywhere.

What Makes Kawaii Lab Games Unique

What truly sets Kawaii Lab Games apart is its commitment to fostering family connections. The games are designed not only to entertain but to encourage interaction, creativity, and laughter. The kawaii-style illustrations make the games visually appealing, while the fast-paced gameplay ensures that players of all ages can dive in and have fun together. Kawaii Lab Games focuses on accessibility and replayability, ensuring that their games are suitable for multiple generations, making them a must-have for family game nights.

"We entered the card game world to stay," said the founders. "Our goal is to become a reference brand in family card gaming, creating experiences that bring people together and turn every game into a memorable moment for both players and the stores that trust our products."

Post-Expo: Continuing to Build on Momentum

With Toy Fair New York 2026 now behind them, Kawaii Lab Games is already looking ahead to their next steps. Their participation at the expo was a huge success, providing them with valuable connections and opportunities to expand their retail and distributor networks. The company also plans to showcase their new titles at GAMA Expo in March 2026, where they will continue to strengthen relationships with industry leaders and introduce their games to a broader audience.

Bring the Magic of Game Night to Your Store

Kawaii Lab Games has proven that their commitment to quality and family-focused gaming is paying off. If you're a retailer or distributor looking to add exciting new products to your store or catalog, Kawaii Lab Games offers a lineup that’s perfect for families and gaming enthusiasts alike. Join us at the GAMA Expo in Louisville, Kentucky, from March 3 to 5, 2026, to discover our collection of games and explore opportunities to bring them to your customers. We’re also looking for passionate sales representatives to join our team. Don't miss out—visit us at the GAMA Expo to learn more!

For more information about Kawaii Lab Games, their products, or to book a demo, visit Kawaii Lab Games. Follow them on Instagram, TikTok, and YouTube for the latest updates: @kawaiilabgames.

About Kawaii Lab Games

Kawaii Lab Games is a family-owned company that designs family card games offering fun, accessible experiences for players of all ages. The company's games feature kawaii-style characters and fast-paced gameplay, bringing families together for memorable, screen-free moments. Kawaii Lab Games is committed to expanding its product line and becoming a trusted name in the family gaming market.

Media Contact:
Kawaii Lab Games
Daniel López de Medrano Jr.
Co-founder
Phone: +14074904112
Email: info@kawaiilabgames.com