Meet the Setterfrens: A Legacy of Love, Loyalty, and Lessons

NATIONWIDE - The first time Gail Bagley watched her Irish Setter, Maggie, nudge her hand on a particularly difficult morning, she felt something shift. After years of navigating the quiet exhaustion of a long-term illness, Gail had grown familiar with the rhythm of struggle. But the gentle insistence of her dogs, Maggie, Rebel, and Bear, became a lifeline. Their presence anchored her in moments when strength felt scarce. That simple nudge lit the early spark of what would become Setterfrens: a heartfelt storytelling brand built on the extraordinary love of very real dogs.

Today, Setterfrens LLC stands as both a tribute and a mission, an effort to bring the emotional clarity, comfort, and joy dogs offer into the lives of children worldwide. Through books, characters, and community, Gail is creating a space where stories heal, resilience grows, and loyal companions guide young readers with paws-first wisdom.

The Heart Behind Setterfrens: Real Dogs, Real Lessons

Setterfrens didn’t begin as a business idea, it began as gratitude. Gail’s Irish Setters helped carry her through seventeen challenging years, offering the kind of companionship that doesn’t need words. When she looked toward life after illness, one question stayed with her: How could she honor the devotion that helped her endure?

The answer arrived through storytelling.

Rather than leaning into fantasy tropes or imaginary creatures, the Setterfrens series centers on the real personalities of Maggie, Rebel, Bear, and the new characters joining their world. These dogs aren’t superheroes, they’re steadfast companions who model empathy, loyalty, courage, and gentleness. For children who are growing up post-pandemic, navigating uncertainty, pressure, or emotional overwhelm, these stories offer grounding, warmth, and a deeper understanding of what it means to love and be loved.

The books, activities, and upcoming multimedia projects support emotional learning by anchoring each adventure in something children instinctively understand: the unconditional friendship of a dog. In a children’s literature market crowded with noise, Setterfrens stands apart by offering something sincere, personal, and deeply human.

A Mission Built on Love, and a Brand Rooted in Purpose

From the beginning, Gail’s vision for Setterfrens has been expansive. Each book is crafted to delight young readers with playfulness and adventure, but also to honor what dogs bring into everyday life: consistency, warmth, and encouragement.

As the brand evolves, Gail is extending the world of Setterfrens far beyond the page. She is actively developing interactive experiences, games, and multimedia extensions that allow children to connect with the Setterfrens characters in new ways. One of the most exciting innovations involves FluentPet technology, a communication tool that enables dogs to “speak” by pressing word-associated buttons. With these tools, Maggie, Rebel, and Bear will interact with fans at events, launches, and even whimsical “puppicino parties,” bringing their voices and personalities to life.

But Setterfrens isn’t only for children. Resting at the core of the brand is Gail’s desire to help others, dog lovers, parents, and aspiring entrepreneurs, discover their own sense of purpose. She frequently advocates for building businesses that give back, modeling through Setterfrens how creative work can nurture communities and inspire meaningful change.

A Growing Library: Adventures With Setterfrens

The Setterfrens universe continues to expand, each new book adding depth and heart to the growing world Gail is creating.

Meet the Pearls, Paws & Puppicinos ,  Book 1
Subtitle: Adventures with Setterfrens
This joyful introduction welcomes readers into the Setterfrens world through lighthearted escapades with Maggie, Rebel, and Bear. Children learn about kindness, friendship, and empathy as the dogs lead them on adventures filled with pearls of wisdom, puppicinos, and plenty of laughter.

Boots, Blizzard & Holiday Surprise ,  Book 3
Subtitle: Adventures with Setterfrens
A winter storm sets the stage for courage, teamwork, and heartwarming moments. This story highlights how the Setterfrens navigate challenges together, reminding readers that bravery often begins with helping someone else.

Setterfrens in the Sky: A Holiday Tail of Friendship & First Love ,  Book 4
A soaring journey that blends wonder with emotional depth, this story invites children to explore themes of friendship, compassion, and connection through the eyes of their favorite Irish Setter companions.

Across the series, the tone remains consistent: gentle, uplifting, adventurous, and rooted in the brand’s tagline, Helping Kind Hearts Grow ,  One Puppicino at a Time.

The Setterfrens Experience: Beyond the Books

The world of Setterfrens is designed to be immersive. Families can continue the fun through the Setterfrens Marketplace, where character-inspired apparel, mugs, hats, coffees, teas, and other delights bring the brand’s spirit into everyday life. These items aren’t just merchandise, they’re touchpoints for belonging, connection, and joy.

For young fans, the Puppicino Fan Club offers an inside look at new releases, events, and adorable behind-the-scenes updates from the Setterfrens dogs themselves. It’s a space where community and creativity meet, allowing kids to stay connected to their favorite furry friends while developing a love of reading, kindness, and imaginative play.

The books are available through major retailers including Barnes & Noble, Ingram Spark, and Google Books, ensuring families everywhere can join the journey.

Honoring the Dogs Who Help Us Heal

At its heart, Setterfrens is a love letter, to dogs, to resilience, and to the lessons we carry forward. Gail’s work honors the countless ways dogs serve our communities: as therapy partners, family companions, school helpers, and even service animals in hospitals and high-stress environments. Their presence brings comfort during hardship and joy during celebration.

As Gail reflects on her mission, her words are simple yet profound: “Dogs have always been by our side, and it’s time we share their impact with the world.” Through every page and every project, she is doing exactly that.

Join the Setterfrens Journey

If you’re a parent seeking meaningful stories, a dog lover who understands the magic of canine companionship, or someone searching for inspiration rooted in purpose, Setterfrens welcomes you. Discover the books, meet the dogs, and become part of a movement dedicated to kindness, resilience, and heart.

Visit the official website, explore the marketplace, or join the Puppicino Fan Club, and step into a world where stories heal, dogs guide, and hearts grow.