Waqqas Alvi’s Vision: Building Sustainable Ecosystems in Business, Sport, and Culture
Infinix Holding's CEO, Waqqas Alvi, views the future through the lens of innovation and sustainability. His ventures, particularly in sports, go beyond traditional business models, they are ecosystems designed for long-term impact.
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Sep 29, 2025
NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — Waqqas’s journey began with a powerful idea: that businesses should not only be profitable but should create legacies that endure. Today, as the CEO of Infinix Holding Limited, he has built multiple international ventures across business, technology, and sports, each aimed at fostering sustainability, creativity, and global connectivity. But what led him here? And what drives his relentless pursuit of innovation, especially in sports?
Early Foundations: A Global Vision
Waqqas's academic background shaped his entrepreneurial path. Graduating with distinction in Computer Information Systems from Davenport University in Michigan, USA, he quickly recognized that technology would shape the future. Instead of merely being a consumer, Waqqas aimed to be a creator, using technology to transform industries and solve complex problems.
This passion for technology was deepened during his pursuit of a Master’s degree in Business Information Technology from the University of Wales, Cardiff. His thesis on streamlining ERP systems for SMEs reflected his commitment to driving efficiency and scalability in business. Even in his early career, Waqqas was preparing to break new ground by merging technical expertise with business innovation.
Venturing Beyond Borders: A Global Footprint
Waqqas’s professional journey has taken him across the globe, with ventures spanning the UAE, Pakistan, Qatar, the UK, and the USA. Through various initiatives, he demonstrated a keen ability to identify opportunities and execute them on a global scale.
In Saudi Arabia, where Waqqas managed businesses like Axis United Trading Co. and Eco Lane Industrial Co., he saw firsthand how the Kingdom’s future was being shaped by the intersection of e-commerce, sports, and technology. This insight paved the way for his most ambitious projects yet.
The Spark of Innovation: Fireox and Sports Culture
In 2018, Waqqas’s journey took a decisive turn toward sports with the creation of Fireox. The Fireox brand, launched initially through the Fireox Unit Cricket Club, quickly became more than just a sporting initiative, it symbolized a global movement. Today, Fireox is available in 56 countries through its website, marking its expanding global reach.
The Fireox Unit Cricket Club led to the creation of the Saudi Foundation Day Cup, which provided international platforms for athletes to showcase their talents. These efforts helped lay the groundwork for Saudi Arabia’s growing status as a key player in global cricket, particularly in the Middle East.
Innovation Across Brands: The Creation of Infinix Holding
Infinix Holding Limited emerged as a natural extension of Waqqas’s journey, designed as an incubator for sustainable intellectual properties (IPs). Infinix’s philosophy is clear: “I don’t just create events; I build ecosystems.” Infinix Holding is the driving force behind multiple ventures.
Infinix Holding is home to a range of innovative intellectual properties (IPs), including flagship events like the World Cricket Festival and TX ARABIA, as well as initiatives such as F20: Al Tasees Season 2, Saudi Corporate Premier League (SCPL), and the Gulf Premier League – Softball Edition.
One of Infinix's most innovative initiatives is Fire Set Go (FSG), Infinix digital cricket ecosystem, which connects fans, players, and events through AI-driven personalization and real-time engagement. Anchored in Saudi Arabia’s Vision 2030, FSG aims to fuel talent discovery and position cricket as the Kingdom's next major sport.
BeThe Next: Empowering Youth through Cricket
At the core of Infinix’s efforts is BeThe Next, the company’s flagship cricket talent discovery program. This movement is designed to empower overlooked, underprivileged, and hidden players, transforming their lives through professional cricket. BeTheNext rebrands what was once the Star Builder Program, now a bold, youth-driven initiative under the Fireox identity. Through this program, Waqqas is shaping a brighter future for the next generation of cricketers, with a special focus on those who might otherwise have gone unnoticed.
In line with the core philosophy, "Anything that can be imagined can be achieved," Waqqas and Infinix are committed to breaking boundaries and creating opportunities where none existed before.
A Legacy in the Making: Sustainability and Youth Empowerment
What distinguishes Waqqas from others in his field is his unwavering commitment to sustainability and creating a lasting legacy. His personal philosophy emphasizes long-term impact, youth empowerment, grassroots development, and community engagement. As Waqqas puts it, “It’s about building something that doesn’t just survive but thrives, generation after generation.”
This drive is evident in every venture Waqqas leads, which focus on more than just profitability. They are about creating opportunities, inspiring youth, and building a sustainable ecosystem for future generations.
With Saudi Arabia’s Vision 2030 focusing on the growth of sports, tourism, and entertainment, Waqqas’s initiatives align with, and contribute to, the Kingdom’s broader national goals.
The Road to Global Expansion
Waqqas continues to expand his ventures globally, positioning himself as a key figure in the future of sports. In addition to global partnerships and expanding existing leagues, Waqqas is focused on launching digital platforms that bring fans closer to the action. His ultimate goal is to make Saudi Arabia the home of cricket in the Middle East and create a lasting impact on the global sports landscape.
As Waqqas says, “The world is interconnected, and sport has the unique power to unite people across borders. We’re creating a platform for athletes, fans, and communities to come together, not just in Saudi Arabia, but across the globe.”
A Visionary Who Will Leave a Mark
Waqqas Alvi is more than just a CEO; he is a visionary whose belief in the power of sport, culture, and innovation is changing lives. His commitment to building ecosystems that will empower future generations sets him apart. As he continues to expand his ventures, his vision remains clear: to create lasting impact, inspire youth, and position Saudi Arabia as a global leader in sports.
Waqqas Alvi’s journey is just beginning, and with every step, he is creating a legacy that will impact generations to come.
