An Uncommon Approach to Financial Planning with Bryan Schod, CFP®, CDFA®

Luttner Financial Group, a Lifetime Financial Growth Company (LFG), continues to redefine financial planning through the innovative strategies of Bryan Schod, CFP®, CDFA®. As the Managing Associate for West Virginia, Schod has taken a unique approach to wealth management, placing a strong emphasis on education, clarity, and strategy-first financial planning. This philosophy sets him apart in an industry where many advisors focus primarily on product sales rather than comprehensive planning.

LFG is recognized as one of the premier privately held regional wealth management firms in the country, with a presence across six states and nine metropolitan areas in the mid-central United States. The firm, supported by over 300 financial professionals, serves more than 67,000 clients, providing a wide range of services tailored to meet the diverse needs of individuals, families, and businesses. Within this framework, Schod has cultivated one of the fastest-growing practices among advisors under 40, reflecting his forward-thinking approach and dedication to client success.

Unlike traditional financial advisors who often get stuck within investments or insurance, Schod takes a holistic view of financial planning. His process prioritizes strategy and education, helping clients make well-informed decisions. “Most financial advisors are incentivized to focus on one aspect of the financial world,” Schod explains. “Our team focuses on building a plan that is driven by strategy first, allowing the optimal products and investments to become glaringly obvious.”

This strategic approach begins with a comprehensive educational process, which Schod likens to a series of classes. During the initial phase, clients typically participate in 5-7 meetings spread over two to three months. These sessions provide a deep dive into the science of money, ensuring that clients fully understand the rationale behind every recommendation. “There is a lot of uncommon knowledge in the financial world today,” Schod notes. “We believe that when clients understand ‘the why’ behind a plan, they are more likely to remain committed to it and achieve their goals.”

Schod’s expertise spans a broad range of financial planning areas, from wealth management and retirement income optimization to efficient wealth transfer strategies. For small business owners, his team designs and implements qualified retirement plans, group benefits, as well as growth and transition plans for closely held or family-owned businesses. This comprehensive approach ensures that each client, whether an individual or a business, receives customized strategies that align with their specific financial objectives.

A Certified Financial Planner and Certified Divorce Financial Analyst, Schod brings a wealth of experience and education to his role. As a graduate of West Virginia University, he gained early experience managing the school’s endowment fund during his junior and senior years, honing his analytical skills and strategic thinking. This foundation has been instrumental in his success at LFG, where his innovative approach has earned him a reputation as a leader in the field.

Schod’s methodology is particularly appealing to high-net-worth individuals, small business owners, and professionals in industries such as healthcare, technology, and engineering. By prioritizing education and engagement, he builds trust and fosters long-term relationships with his clients. “A lot of ‘financial advisors’ tend to promote the products that their company manufactures and sells,” Schod observes. “Unfortunately, it’s not that difficult to get your insurance or investment licenses... Our team aims to go beyond that, providing clients with the knowledge and strategies they need to achieve financial clarity.”

This commitment to education and strategy extends beyond initial planning. After completing the foundational process, Schod’s team maintains regular contact with clients through strategy meetings and ad hoc consultations. This ongoing relationship ensures that financial plans remain adaptable to changing circumstances and aligned with long-term goals.

Schod’s dedication to his clients’ success is matched by his personal commitment to a balanced and fulfilling life. Outside of work, he enjoys spending time with his family, especially his sister’s service dog Sonoma. When he’s not in the office, you’ll often find him golfing on weekends or discovering new and unique restaurants throughout Pittsburgh and West Virginia. This well-rounded perspective informs his approach to financial planning, where he strives to help clients achieve not just financial security, but also peace of mind.

As part of the larger LFG network, Schod continues to push the boundaries of traditional financial planning, delivering results-driven strategies that empower clients to make informed decisions. His creative approach, grounded in education and transparency, is a testament to the transformative potential of strategy-driven financial planning. For more information about Bryan Schod’s services or to explore Luttner Financial Group’s offerings, visit www.bryanschod.com. Connect with Bryan Schod on Facebook.