Innovative A&R Services for the Modern Musician: The Impact of A&R IN YOUR POCKET
Nationwide - July 17, 2024 (USANews.com) - A&R IN YOUR POCKET, founded and led by Jastin Artis, is transforming the landscape of artist and repertoire (A&R) services for independent music creatives. This innovative venture, based on a personal approach to artist coaching and development, offers a range of services tailored to the unique needs of artists at every stage of their careers. With a focus on accessibility, authenticity, and comprehensive support, A&R IN YOUR POCKET is empowering artists to achieve their full potential while navigating the complexities of the music industry.
The company offers A&R coaching, music production, audio services, and sync licensing, with subscription options available for three or six months. These subscriptions provide artists with regular, personalized sessions aimed at fostering both creative and business growth. The coaching program is designed to meet artists where they are, offering practical advice and strategies to reach their goals. This individualized approach ensures that every dollar spent by the artist is accounted for, making the service both effective and efficient.
A key differentiator for A&R IN YOUR POCKET is its newly launched sync licensing division, Sync Craft. This initiative aims to shift artists' mindsets towards sync opportunities, providing them with the skills and confidence to pitch their music to sync libraries and agents. Sync Craft emphasizes the importance of sync licensing as a viable path to building a sustainable music career, offering a practical alternative to the traditional focus on "making it big." Partnered with mainstream and pop mixing engineer, Jerome Renard, Sync Craft will lead the emotion to hit songs.
Jastin Artis, the driving force behind A&R IN YOUR POCKET, brings a wealth of personal experience to his role. As a musician and creative, Artis understands the challenges faced by independent artists and has crafted a service that addresses these challenges head-on. His passion for supporting artists is evident in the personalized and genuine approach he takes with each client, ensuring that they receive the guidance and resources needed to succeed. Artis’ education is in Professional English from NC A&T State University, in 2012, and two masters at Full Sail University in Entertainment Business, 2018, and Public Relations, with an estimated graduation in 2025.
The company's impact is already being felt within the independent music community. A&R IN YOUR POCKET has been instrumental in helping artists secure opportunities and build their careers. For instance, Haitian-American artist Demione Louis has achieved significant success with three projects surpassing a million Spotify streams each, thanks in part to the support and guidance provided by Artis and his team. This success story is just one example of the many artists who have benefited from the company's innovative approach.
In addition to its core services, A&R IN YOUR POCKET also places a strong emphasis on education. The company offers coaching that teaches artists the business side of their craft, helping them to develop independence and a balanced creative and business mindset. This educational component is designed to empower artists to take control of their careers, making informed decisions that align with their goals and values.
A&R IN YOUR POCKET's commitment to authenticity and collaboration extends beyond its work with individual artists. The company has built a professional independent network that includes producers, engineers, songwriters, sync agents, libraries, lawyers, digital marketers, social media experts, PR professionals, managers, and booking agents. This network provides a comprehensive support system for artists, ensuring that they have access to the expertise and resources needed to succeed at any level.
The company's innovative approach has not gone unnoticed. Industry professionals and artists alike have praised A&R IN YOUR POCKET for its unique blend of personalized coaching and professional expertise. Multi-gold-platinum streaming artist Demione Louis describes Artis as someone who "treats indie artists with respect and is truly passionate about his music projects." Michael Blakey, an American rock singer-songwriter, highlights the quality feedback and guidance he received from Artis, while Reut Shaviro, a singer, songwriter, and music producer, appreciates the practical marketing ideas and support provided.
A&R IN YOUR POCKET is not just another A&R service; it is a movement aimed at revolutionizing the way independent artists are supported and developed. By offering a personalized, authentic approach to coaching and leveraging a vast professional network, the company is making a significant impact on the music industry. As the landscape of music continues to evolve, A&R IN YOUR POCKET stands out as a beacon of innovation and dedication to artist development.
For more information about A&R IN YOUR POCKET and its services, visit A&R IN YOUR POCKET. Follow the company on LinkedIn, Instagram, and TikTok to stay updated on the latest news and opportunities. Join the A&R Connect Friends Network on Facebook to connect with like-minded professionals and artists.
With A&R IN YOUR POCKET, independent artists no longer have to navigate their careers alone. The company's personalized coaching, innovative sync licensing division, and comprehensive support network provide the tools and resources needed to thrive in today's competitive music industry.
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